HeyJaredThe Marketing Matrix
Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has!
- Indexed episodes, last 90 days
- 13
- Latest publication
- Aug 17, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Career Strategy, Leadership Growth and AI Readiness with Yousuf Siddiqui : TMM 200 (opens the original)
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Most people approach career growth backwards. In this milestone episode of The Marketing Matrix, Lisanne Murphy welcomes career strategist and executive coach Yousuf Siddiqui to discuss how professionals can build careers with greater intention, clarity, and resilience in the age of AI. Yousuf explains why resumes, interviews, and job applications should come later in the process—and why understanding your destination, purpose, and personal strengths must come first. He shares practical framewor
Unlocking Public Affairs, Crisis Management, and AI in Communications with Andy Boian : TMM 199 (opens the original)
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What can the White House teach us about communication, leadership, and trust? In this episode of The Marketing Matrix, Lisanne Murphy sits down with Andy Boian, founder and CEO of Dovetail Solutions, to discuss the art of public affairs, crisis management, and strategic communications. Drawing from his experience in political campaigns, the White House, and corporate consulting, Andy shares lessons learned from some of the most demanding communication environments imaginable. The conversation co
Navigating Business Growth, Innovation, and Market Expansion with Sam Ziman : TMM 198 (opens the original)
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What happens when a federal contracting company starts thinking like a startup? In this episode, Lisanne Murphy welcomes Sam Ziman, CEO of Global CI, to discuss how innovation, adaptability, and curiosity can drive extraordinary business growth. Sam shares how Global CI evolved from a traditional staffing and services company into a business focused on software development, healthcare innovation, and emerging technologies. The conversation explores the power of productizing services, building a
Unlocking Service Business Success with Joe Crisara : TMM 197 (opens the original)
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What separates struggling service businesses from those that consistently win premium clients? In this episode of The Marketing Matrix, Lisanne Murphy sits down with Joe Crisara, one of the leading sales coaches in the home service industry. Joe shares how he went from a contractor drowning in debt to building a highly successful business and helping thousands of service professionals transform their sales approach. The conversation explores why competing on price is a losing strategy, how diagn
How AI is Shaping Business Growth and Strategies with Kathy Steele : TMM 196 (opens the original)
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AI is changing business faster than most leaders realize. In this episode of The Marketing Matrix, Kathy Steele, CEO of Red Caffeine, shares how forward-thinking companies are using AI to improve sales, streamline operations, enhance customer experiences, and drive sustainable growth. Drawing from decades of experience in branding, marketing, and business strategy, Kathy explains why AI adoption requires more than just new tools—it requires a company-wide strategy. She also discusses emerging op
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