HeyJaredThe Marketing in Action Podcast
Go beyond marketing theories and headlines. These are conversations with hands-on marketers. This podcast is hosted by Daryl Perry.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Jul 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 17, 2026
Latest episodes
How I Use Instagram in 2026 to Build a Brand Instead of Chasing Sales (opens the original)
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Instagram has changed dramatically over the past several years, and many of the strategies that worked in the past simply don't generate the same results today. In this episode, I share how I've adapted my own approach by focusing less on trying to force engagement and more on consistently building brand awareness through everyday content. I discuss why I no longer rely heavily on Stories for business growth, how I use short-form video as a series of subtle brand commercials, and why product tag
The Social Media Strategy Shift Most Marketers Are Missing (opens the original)
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Social media strategy has become less about following best practices and more about building a repeatable testing process. What worked five or even two years ago may not work today, which is why I believe marketers need to stay curious, keep experimenting, and let data guide their decisions instead of relying on outdated playbooks. I also walk through my current TikTok testing workflow, how I reuse content across multiple accounts, why I pay close attention to likes relative to views, and why a
The LinkedIn Branding Change That Makes it Easier to Find You (opens the original)
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Sometimes the smallest branding decisions can have the biggest long term impact. In this episode of Marketing in Real Time, I share two updates that reflect how I'm approaching my own marketing career while documenting the process as it happens. First, I explain why I changed my custom LinkedIn URL to MarketingDaryl and how thinking beyond your name can make it easier for people to find, remember, and refer you. If you're building a personal brand, consulting business, or simply want to become m
The Email Marketing Mistake That's Hurting Your Engagement (opens the original)
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In today's episode, I'm sharing one of the simplest changes you can make to improve your email marketing, segmentation. Too many businesses send every campaign to every subscriber. Instead, I believe your email list should reflect your audience's behavior. The people who regularly engage with your emails should have a different experience than those who haven't opened one in weeks. In this episode, I break down the segmentation strategy I use, why I don't rely on lead magnets to build my email l
Podcasting for Small Business: Why It's Still an Underrated Marketing Tool (opens the original)
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Welcome to another episode of Marketing in Action with Daryl Perry. In today's episode, I'm sharing why I still believe podcasting is one of the most underrated marketing tools available for small business owners, entrepreneurs, and marketers. After producing thousands of podcast episodes across multiple shows, I've learned that successful podcasting has very little to do with having the perfect microphone, camera, or studio. Instead, it's about consistently sharing your thoughts, documenting yo
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