HeyJaredThe Marketing B-Sides
The Tracks Nobody Sees, But Every Marketer Should Hear.This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 22, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Track #29: Chris Andrew - Dismantling the Fallacy of Playing It Safe (opens the original)
Read excerpt
When consumers outsource web browsing to AI agents, your website is no longer being read primarily by humans. Chris Andrew, founder of Scrunch and now VP at Sitecore, sits down with Tom to break down how the customer journey has permanently shifted toward machine-first discovery and generative engine optimization. Chris shares the story of founding Scrunch in 2023, scaling it rapidly, and navigating its acquisition by Sitecore. He addresses the 91% of marketers who claim to have an AI strategy,
Track #28: Mark Cross - From Windowless Call Centers to 100k Followers (opens the original)
Read excerpt
If you have spent any time scrolling social media while trying to survive corporate America, chances are you have run across Mark Cross. Known to over 100,000 followers as SVP of Global Brands and now the founder of social growth agency Dorojo, Mark has built a massive audience by holding up a hilarious, deeply empathetic mirror to the absurdity of modern work. Mark sits down with Tom for an extended conversation about leaving behind a ten-year career in tech and nonprofit fundraising to step in
Track #27: Connor Hitchcock - Building a Brand People Feel: How Thoughtful Design and Human Behavior Drive Growth (opens the original)
Read excerpt
Homefield Apparel CEO and co-founder Connor Hitchcock sits down with Tom Hootman right as college football season kicks into high gear. From packing orders by hand in 2017 to building a powerhouse vintage collegiate brand licensed with over 150 universities, Connor shares the authentic story behind Homefield's meteoric rise. We dive into what happens when an underdog brand's favorite team starts dominating, how Homefield navigates its brand voice without alienating national college football fans
Track #26: Marc Bitanga – Beyond the Funnel: Why Business is Personal and Trust Beats Data (opens the original)
Read excerpt
Most marketers spend their entire careers in one lane. Marc Bitanga, founder at Persuasive and former Director of Growth at Hootsuite, has hit for the cycle. Having worked in-house during massive hypergrowth, ran his own agency, freelanced, and served as a fractional executive, Marc brings a rare, 360 degree perspective to what it actually takes to survive and grow in B2B marketing. Marc sits down with Tom to pull back the curtain on the side hustle. He shares what it was like managing a million
Track #25: Rachel Elsts Downey – Facts Over Feelings, Guest Experience, and Why You Don’t Have to Prove Shit (opens the original)
Read excerpt
When you produce between 1,500 and 2,000 podcast episodes every month, you learn pretty quickly what works and what is complete noise. Rachel Elsts Downey, founder and CEO of B2B media superpower Share Your Genius, sits down with Tom to deliver a blunt masterclass on audio strategy, leadership, and breaking free from ego driven business decisions. Rachel cuts through toxic positivity to explain why founders must operate on facts over feelings. She breaks down the critical distinction between met
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Not enough subject data for this period yet.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.