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The Marketing 32 Show

This is the Marketing 32 Show, a show that connects with leading dentists, influencers, and experts to explore strategies and innovations that help dental practices grow and thrive.

Podcast · By Brett Allen · English · Official site

Indexed episodes, last 90 days
6
Latest publication
Sep 8, 2026
Audience
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Earliest in this view
Jul 7, 2026

Latest episodes

  1. Episode · Sep 8, 2026

    "It's All Sandcastles": How Dr. Anthony Do's Journey From Burnout and Suicidal Ideation to Faith Reveals Why Dentistry's Achievement Culture Is Killing Us (opens the original)

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    What happens when a Vietnamese-American dentist, raised by immigrant parents with the stereotypical "become a doctor or engineer" expectation, follows a path laid out by others (not by choice but by cultural programming), builds a successful multi-dentist practice in McKinney, Texas over 12 years, achieves every goal society tells him to achieve—profitability, growth, expansion, multiple associates, beautiful family, strong marriage—and then suddenly realizes he's on an endless hamster wheel of

  2. Episode · Sep 1, 2026

    "The Answers Are in the Data": How Dr. Aditi Agarwal's Practice by Numbers Reveals Why Dashboards Transform Struggling Practices Into High-Growth Operations (opens the original)

    Episode notes · Neutral tone

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    In this grounded, operator-first conversation, Dr. Agarwal reveals why most practices don't know their actual metrics (they guess), how tracking just two or three key metrics (hygiene pre-appointment rate, production vs. collection ratio, and marketing cost per booking) can forecast your entire practice's future and unlock strategic planning, why production numbers lie but collection numbers tell the truth, how insurance companies follow predictable trends that you can get ahead of proactively,

  3. Episode · Aug 25, 2026

    How Connor Ludlow's Annie AI Reveals Why 100 Missed Calls Becoming 100 New Appointments Is Just the Beginning of AI's Impact on Dental Practices (opens the original)

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    What happens when a software engineer who never planned to work in dentistry ends up as the CTO of a dental call center for seven years, learns the industry inside and out, takes a break to work with VC firms right when ChatGPT explodes onto the scene, helps companies understand this wild new AI technology amid the FOMO, starts building an AI CRM to pull insights from data, gets asked by dental connections if they can hook it up to practice management software, discovers they can do similar thin

  4. Episode · Aug 20, 2026

    "There's a Difference Between Busy and Productive": How Lana Rivera's Inside-Out Framework Reveals Why Practices Stay Maxed Out and How to Fix the Leaks in Your Bucket (opens the original)

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    What happens when a girl falls into dentistry completely by accident starting in a dental lab (learning the prosthetic side and how quality impacts smiles), moves into dental offices, works in oral surgery, manages clinics serving developmentally disabled adults (learning the critical importance of trust and empathy), and finishes her clinical career working for a maxillofacial surgeon doing complex jaw resections and implant cases—always in management, never clinical, but always asking "why, wh

  5. Episode · Jul 21, 2026

    “Every Conversation Has Consequences”: How Lisa Copeland’s 40 Years of Speaking and Dental Communication Expertise Reveals Why Clarity Creates Movement and Memorable Moments Transform Practices (opens the original)

    Episode notes · Neutral tone

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    What happens when a dental hygienist working for an implantologist in Washington, DC gets asked to travel internationally teaching other dental teams how to support cutting-edge implant techniques, says yes, launches a 40-year speaking career while maintaining clinical work, moves to Singapore where she can’t practice dentistry, returns to the US and gets hired by Philips to be an educator delivering continuing education courses to dental professionals worldwide, spends 20 years in corporate edu

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