The Market Memo
Get smart with shares – real talk, real tactics, and no spreadsheets required.
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 22, 2026
Latest issues
The ‘Don’t Sh*t Where You Sleep’ Of Investing Advice (opens the original)
Read excerpt
Welcome to Frances Cook’s Market Memo, where you get smart with shares. Real talk, real tactics, no spreadsheets required.New to the Market Memo? Check out all the past posts, to learn everything from why index funds are great, to the behavioural finance traps that can ruin your money.Hey team,There’s an investing problem that plagues basically everyone. Home bias. We feel familiar with certain brands, certain businesses, and because they’re familiar, we’re more likely to give them our money. Th
Other Sharemarkets Are Booming... Not NZ (opens the original)
Read excerpt
Welcome to Frances Cook’s Market Memo, where you get smart with shares. Real talk, real tactics, no spreadsheets required.New to the Market Memo? Check out all the past posts, to learn everything from why index funds are great, to the behavioural finance traps that can ruin your money.Hey team,There’s an old saying, that if you judge a fish by its ability to climb a tree, it will spend its whole life feeling stupid. And I’ve been watching the NZ sharemarket, and thinking it looks a little fishy.
Two Questions To Stop You Sabotaging Your Investments (opens the original)
Read excerpt
Welcome to Frances Cook’s Market Memo, where you get smart with shares. Real talk, real tactics, no spreadsheets required.New to the Market Memo? Check out all the past posts, to learn everything from why index funds are great, to the behavioural finance traps that can ruin your money.Hey team,Two people can look at the exact same investment, at the exact same time, and walk away with very different feelings about it. One thinks the obvious response is buy, buy, buy. The other thinks that’s reck
You Can Scientifically Get Luckier... And Richer (opens the original)
Read excerpt
Welcome to Frances Cook’s Market Memo, where you get smart with shares. Real talk, real tactics, no spreadsheets required.New to the Market Memo? Check out all the past posts, to learn everything from why index funds are great, to the behavioural finance traps that can ruin your money.Hey team,There’s an idea I’ve been turning over in my mind for a while now, and I think it’s a gamechanger. For life, for everything, but definitely with our money. Especially with our investments. It’s the idea th
How To Customise Your Sharemarket Ride (opens the original)
Read excerpt
Welcome to Frances Cook’s Market Memo, where you get smart with shares. Real talk, real tactics, no spreadsheets required.New to the Market Memo? Check out all the past posts, to learn everything from why index funds are great, to the behavioural finance traps that can ruin your money.Hey team,So last week we covered how you can invest in the sharemarket at different paces - you can be the sensible, steady station
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.