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The Market Memo

Get smart with shares – real talk, real tactics, and no spreadsheets required.

Newsletter · By Frances Cook · English · Paid tier available · Official site

Indexed issues, last 90 days
11
Latest publication
Sep 30, 2026
Audience
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Earliest in this view
Jul 22, 2026

Latest issues

  1. Issue · Sep 30, 2026

    The ‘Don’t Sh*t Where You Sleep’ Of Investing Advice (opens the original)

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    Welcome to Frances Cook’s Market Memo, where you get smart with shares. Real talk, real tactics, no spreadsheets required.New to the Market Memo? Check out all the past posts, to learn everything from why index funds are great, to the behavioural finance traps that can ruin your money.Hey team,There’s an investing problem that plagues basically everyone. Home bias. We feel familiar with certain brands, certain businesses, and because they’re familiar, we’re more likely to give them our money. Th

  2. Issue · Sep 23, 2026

    Other Sharemarkets Are Booming... Not NZ (opens the original)

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    Welcome to Frances Cook’s Market Memo, where you get smart with shares. Real talk, real tactics, no spreadsheets required.New to the Market Memo? Check out all the past posts, to learn everything from why index funds are great, to the behavioural finance traps that can ruin your money.Hey team,There’s an old saying, that if you judge a fish by its ability to climb a tree, it will spend its whole life feeling stupid. And I’ve been watching the NZ sharemarket, and thinking it looks a little fishy.

  3. Issue · Sep 16, 2026

    Two Questions To Stop You Sabotaging Your Investments (opens the original)

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    Welcome to Frances Cook’s Market Memo, where you get smart with shares. Real talk, real tactics, no spreadsheets required.New to the Market Memo? Check out all the past posts, to learn everything from why index funds are great, to the behavioural finance traps that can ruin your money.Hey team,Two people can look at the exact same investment, at the exact same time, and walk away with very different feelings about it. One thinks the obvious response is buy, buy, buy. The other thinks that’s reck

  4. Issue · Sep 9, 2026

    You Can Scientifically Get Luckier... And Richer (opens the original)

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    Welcome to Frances Cook’s Market Memo, where you get smart with shares. Real talk, real tactics, no spreadsheets required.New to the Market Memo? Check out all the past posts, to learn everything from why index funds are great, to the behavioural finance traps that can ruin your money.Hey team,There’s an idea I’ve been turning over in my mind for a while now, and I think it’s a gamechanger. For life, for everything, but definitely with our money. Especially with our investments. It’s the idea th

  5. Issue · Sep 2, 2026

    How To Customise Your Sharemarket Ride (opens the original)

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    Welcome to Frances Cook’s Market Memo, where you get smart with shares. Real talk, real tactics, no spreadsheets required.New to the Market Memo? Check out all the past posts, to learn everything from why index funds are great, to the behavioural finance traps that can ruin your money.Hey team,So last week we covered how you can invest in the sharemarket at different paces - you can be the sensible, steady station

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