HeyJaredThe Manufacturing Automation Podcast
Michael and Matt talk about company philosophies and operating systems, industrial marketing for automation B2B companies, how they structure their lives/work-life-balance, and much more.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 9, 2026
- Audience
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- Earliest in this view
- Jul 22, 2026
Latest episodes
Shopify Went Dark, Conquest Ads & the Blanket PO Conversation That Could Change Everything (opens the original)
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Michael opens with one of his rougher weeks of the year. A silent Shopify bug — only visible to brand-new users in a completely cookie-free browser — killed e-commerce sales for six to seven days and took 80 hours to track down. Combined with ad fatigue on Meta, a 43-day deal close lag hitting turnkeys right now, and IMTS prep reshaping the entire booth layout at the last minute, it's been a week of everything converging at once. Matt's week is a different kind of pressure — two full-day site vi
Decision Authority Matrix, 30X Meta ROAS & "I'd Rather Lose It Today Than in 12 Months" (opens the original)
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Matt opens with decision fatigue at a peak — seven hours of back-to-back meetings on Thursday, four reports on his desk, and a team that's been waiting for him to put authority in writing that he assumed they already had. The fix isn't more hierarchy — it's a decision authority matrix that makes explicit who can approve what, up to what dollar threshold, without Matt. Michael opens on his first full week with an EA and a quieter inbox, and lands on an uncomfortable insight: he'd been using email
Passion Fatigue, EA Day One & the Two-to-Three Year Customer Revenge Loop (opens the original)
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Matt opens the week with something he hasn't felt in a while — his passion back at full volume. Site visits, marketing roadmap sessions with the UK hire, deal structuring on strategic accounts, and a surprise shop tour at Ring Brothers, the company he helped build before Develop. It's energizing, but he knows high-passion Matt can be a lot for people who haven't seen it in a while. Michael's version of the week is quieter but equally significant: he ran an experiment where he just stopped doing
Growth vs. Profitability, a RoboDrill in a 10x10 Booth & Fanuc Comes to You (opens the original)
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Michael opens the week in what he calls profitability mode — except the tension is that pushing for profitability and pushing for growth are fundamentally opposed, and he's trying to do both at once. He's obsessing over conversion rate, rebuilding the checkout experience, adding CAD model GIFs to email sequences, and rearchitecting the entire customer journey — all while knowing what he really needs is an EA and a marketing person, and holding off on both because the business already has so many
Matt's First Real Vacation in a Decade, 50% Close Rates & Fireflies Is Out (opens the original)
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Matt opens the week having just taken his first real vacation in ten years — four days where the team didn't need him once. Not because he forced it, but because the systems held. He comes back to a week of 15 hours of pure sales meetings he didn't book, proposals he didn't write, and follow-ups he didn't send — all handled by the team while he was gone. Michael opens on the opposite end of the same evolution: all-in on marketing after a month of operations, launching 40 ads over a weekend, rebu
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