HeyJaredThe Luchi & Mutton's Podcast, Dog Behaviour & Nutrition, and All Things Dog
Luchi & Mutton's Dog Behaviour & Nutrition is a canine care practice based out of Gurgaon, India. It's run by Surabhi, who's a certified canine behaviour & nutrition consultant. She brings a holistic approach to the care of dogs, rooted in science and empathy.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 9, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest episodes
EP28: Are you showing off your SOCIAL PROOF? (opens the original)
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EP28: Are you showing off your SOCIAL PROOF? This episode is a gut-check more than a persuasion piece — you already know social proof matters. The real question is whether you're actually doing anything with it. We get into: A quick refresher on why social proof works — it's evidence of your competence coming from someone other than you, which is a different (and more convincing) kind of trust-building than anything you can say about yourself The honest gut-check: most dog pros have incredible c
EP27: Doors to UNLEASHED are open ⚡️ (opens the original)
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This isn't your average program launch episode. Today I'm reading you the actual, unfiltered words of the women who told me about the gap in their business - the income that doesn't match the depth of their work, the model that's quietly making them sick to sustain, the vision they've been sitting on for years, too scared to believe they could pull it off. One woman making a few hundred euros in a good month, dreaming of a number that felt both modest and terrifying to hold. Another exhausted by
EP26: Stop Offering Freebies (opens the original)
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In this episode, I'm making a case that might feel uncomfortable if free offerings have been part of your client acquisition strategy: it's time to stop offering freebies as a way to attract paying clients. We get into: Why "offer something free to build trust" often isn't the bridge to paying clients it's made out to be - and what it actually builds instead The specific ways free offerings keep you stuck: avoiding your premium price, attracting clients who were never going to pay, and quietly d
EP25: "Everyone with a dog" isn't a positioning — and what to do instead (opens the original)
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Episode 25: Most dog pros have a specialty. Very few have a positioning. And the difference between the two is the difference between competing on price and being completely incomparable. In this episode I break down why the dog pro world has such a specific problem with positioning — the accessibility instinct, the "everyone with a dog" trap, the content that gets engagement but never converts — and what real positioning actually looks like for a dog pro. In this episode: - What positioning act
EP24: Are you scared about talking about your business? (opens the original)
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If talking about your business feels crunchy to you, then this episode is for you. In this episode I name four specific fears that keep brilliant dog pros from talking openly about their business — and where each one actually comes from: - The visibility wound: being seen as someone who wants money - The "I don't want to come across as salesy" pattern - The social media fear: why business content feels different from educational content - The identity split: why the dog pro and the business owne
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