HeyJaredThe Loyal-Tea Talks Podcast
If you've ever juggled review requests, loyalty programs, reference calls, and still had to prove ROI— this podcast is for you.Hosted by Aparna, The Loyal-Tea Talks Podcast is your bi-weekly dose of wit, wisdom, and wildly actionable ideas to take your customer marketing from…
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 1, 2026
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- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Ep. 23: Every Customer Has Proof. Most Companies Never Find It. (opens the original)
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For years, customer marketers have been measured by what we produce: case studies, testimonials, videos, reviews, references, webinars. More assets meant more activity, and activity became the easiest way to tell the story of our impact. But what if we've been measuring the wrong thing? In this episode of The Loyal-Tea Talks Podcast, host Aparna Sharon Isa Dass sits down with Chris Dalton, Principal, Customer Marketing at Gainsight, to unpack the evolution from customer content to customer evide
Come Fix It: Welcome to Customer Review Theatre with Aparna Sharon Isa Dass (opens the original)
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Have you ever noticed how customer reviews suddenly become everyone's top priority — right around the end of the quarter? For eleven months, they're quietly minding their own business. Then one day, someone opens a dashboard. A number looks smaller than expected. And suddenly the entire organisation remembers that customers exist. "Can we get a few reviews this week?" Not because anyone has bad intentions. But because panic has an interesting way of making ordinary things sound urgent. Welcome t
Come Fix It: Customer Marketing Hostage Negotiation with Aparna Sharon Isa Dass (opens the original)
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If you've worked in Customer Marketing long enough, you've probably heard some version of this sentence. "Hey... quick question." If you've been in the corporate world for a while, you already know those two words deserve their own warning label. Today's version sounds something like this: "We need three customer references by Friday." It's Wednesday evening. Everyone nods. Someone says, "Shouldn't be too difficult." And somewhere, a Customer Marketing Manager quietly stares into the distance, w
Come Fix It: Customer Marketing Favor Farming with Aparna Sharon Isa Dass (opens the original)
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Welcome to Come Fix It: Day 01 A seven-day podcast series that's less about teaching Customer Marketing — and more about gently questioning the wonderfully creative ways we've managed to complicate it. This series began with a simple observation. The longer I spent in Customer Marketing, the more I realised we don't actually have a knowledge problem. We know how to build advocacy programs. We know how to collect reviews, ask for references, write case studies, launch communities. We've attended
Ep. 22: Protecting Your References From Overuse with Natasha Owen (opens the original)
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Customer references have a strange problem. In some companies, they're treated like emergency supplies — kept somewhere safe, occasionally remembered, and pulled out when a deal desperately needs saving. In others, the same three customers are asked to join every call, support every deal, answer every urgent request, and somehow remain enthusiastic about doing it all over again next week. Underused or overused. Gathering dust or heading straight for burnout. Surely there has to be a better way.
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