HeyJaredThe Logic Exchange
At Email Agency, we’ve always believed in the power of shared knowledge and community. That’s why we’re excited to bring you candid conversations with industry leaders, practitioners, lawyers, funders and innovators who are shaping the future of performance marketing.Each…
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 1, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
Partnerships That Scale: From Verification to Value Creation (opens the original)
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Jennifer Wingerter has a test she runs when a law firm is struggling with lead conversion. She pulls up their intake calls and listens.What she usually hears: "Hello?" A pause. Then the consumer explains why they're calling, after already completing a form, going through qualifying questions, and getting transferred. By that point, the firm has already lost them.That detail comes from seventeen years at 4legalleads.com, where Jennifer has been director of operations since 2009. She has watched l
The KPIs That Actually Matter (opens the original)
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Most firms vet a lead vendor by asking about price and volume. John Henson says you're buying something else entirely: their compliance program. John is the founder of Henson Legal, where he advises companies and law firms on marketing compliance, lead generation, TCPA, AI voice, and state privacy law. Before that he was general counsel at ConsumerAffairs and spent years at LendingTree, including as VP of compliance and interim general counsel. He's sat on the legal side, the ops side, and the g
When to Build, When to Buy: Scaling Smart Partnerships (opens the original)
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Last week, Andrew Klint's intake team averaged one minute and 53 seconds from a web form hitting the system to first human contact. He can quote that number down to the second because it lands in his inbox every single day. After six minutes, he'll tell you, your odds of reaching that person fall off a cliff. Most firms have no idea what their number is. Andrew leads intake and client acquisition at one of the largest Social Security disability firms in the country. When he arrived, the firm bar
Scaling Volume: Modernization in Mass Tort (opens the original)
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Anne Andrews was 19 years old, in her nightgown, standing in a hospital at 2am telling LA Sheriff deputies they had no right to talk to anyone in her family. Her brother's friend, a USC-bound quarterback on scholarship, had just been shot by a reserve officer with a department-issued weapon. The department had lawyers there within the hour, pressing the family to sign a civil waiver while their son was still in surgery.Anne had no legal training. She just knew something was wrong, and she didn't
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