HeyJaredThe Local Marketing Trends Podcast
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing.
- Indexed episodes, last 90 days
- 1
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- Sep 17, 2026
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- Sep 17, 2026
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Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining (opens the original)
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Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining, and an Interview with Jesse McCambridge, Cox Media Group's Senior Director of Digital Sales. In this episode, the hosts offer their theories on why radio has suddenly awakened to the Internet. They also discuss a sudden downward adjustment on how much digital advertising local media companies are selling. The spotlight interview is with the head of digital sales for Cox Media Group, a company that con
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