HeyJaredThe LIV Lab
Hey! I'm Liv. Welcome to The LIV Lab, a space for growing go-getters who are learning how to build a meaningful, balanced, and genuinely happy life.Don't worry, this is not a preachy self-improvement podcast or a highlight reel of people who claim to have everything figured out.
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- Aug 18, 2026
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- Aug 18, 2026
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Why This CEO Chooses Hard Things On Purpose | The LIV Lab Episode 34 ft. Jeff Jonas (opens the original)
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You know exactly what you should do. Eat better. Speak up. Ask the question. Start the thing. And somehow, you still don't do it. Because it's uncomfortable. Because it's scary. Because it's easier not to. This week on The LIV Lab, I sit down with Jeff Jonas, an Ironman athlete, CEO of Senzing, former IBM Fellow, and honorary doctorate holder, to talk about what happens when you stop avoiding hard things and start choosing them on purpose. But his story doesn't start there. It starts in the back
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