HeyJaredThe Little Questions
Welcome to The Little Questions podcast from Apella Advisors. In each episode, we tackle a critical little question, covering topics from across the world of communications, corporate affairs and beyond.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Sep 16, 2026
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- Earliest in this view
- Jul 15, 2026
Latest episodes
Press releases: dead, evolved or still useful? (opens the original)
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Is the press release dead, or just living on in a different form? In this episode of The Little Questions, hosts Jenny Scott and James Kirkup, both Partners at Apella Advisors, compare journalist habits and modern comms strategy. They discuss how AI, owned channels, and trusted relationships are reshaping story traction. Jenny and James ask if press releases still have a meaningful role in modern communications. They discuss why mass distribution rarely works, and why a press release is more eff
Ringing in the changes – employee engagement (opens the original)
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Until the late 1980s, if the subject of engagement was raised at work, it was usually to sign a card and chuck in a quid for Terry in Accounts who'd just popped the question to Mandy in the typing pool. This all changed in the mid 1990s when workplace academics began to opine on the idea that people could become engaged in their work. Fast forward a few years and a whole plethora of large consultancies and HR thought leaders had jumped on the bandwagon. The theory goes that people will invest mo
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