HeyJaredThe Line Review
Experienced merchant exec/supplier/brand marketeer, current enthusiastic (!) customer...and I HAVE NOTES! I want to help great brands/retailers increase by reducing friction for consumers.
- Indexed issues, last 90 days
- 5
- Latest publication
- Sep 14, 2026
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- Checking…
- Earliest in this view
- Aug 10, 2026
Latest issues
E16: The return of the well turned phrase? (The City of Chicago, Trader Joe’s, Home Goods) (opens the original)
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Is it just me or is signage getting sassy all of a sudden? SubscribeIn just the past two weeks I have encountered these gems…<sourc
E15: But how would they know? (Malin + Goetz) (opens the original)
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I enjoyed a lovely hotel stay in Boston this summer while attending COER*, an annual conference that is retail-nerd heaven. Like many hotels, this one had converted from those tiny toiletry bottles of yore to large, refillable bottles of shampoo, conditioner, body wash and more.I am 100% here for this trend. Less plastic and product waste. Lower product cost and likely labor savings. More stable bottles in the shower. (Ever dropped one of those tiny bottles on your foot while fumbling to open it
E14: They Moved Your Cheese! (Ingles) (opens the original)
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Retailing has a lot of insider terms. Some are better known—e.g., shrink, which basically means, “We should have this inventory, but we don’t, for whatever reason.” And shrink is always a bad thing.I’ve enjoyed acquiring these terms in my time as a retailer. One of my favorites is the humble coffin. Yes, ⚰️.Thanks for reading The Line Review! Subscribe for free to receive new posts about the micro moments where produc
E13: Take it Easy (Trader Joe’s) (opens the original)
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My amazing hubby Rick does 99.5% of the meal planning and grocery shopping in our home, bless him! So, my recent trip to Trader Joe’s (mission: for snacks for mahjong 🀄️) felt like a “Tar-jay” run back in the aughts. Remember those days of delight and discovery? The Line Reviewer in me was quite taken by this mysterious little gizmo in an eye-catching array of colors: <a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!oAl3!,f_auto,q_auto:good,fl_progressiv
E12: The Mystery of the Missing Q-Tips® (opens the original)
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Over 30 (ahem) years of business travel, I have tracked something - with a 100% observation rate. This experiment may now be fairly classified as an obsession and it is time to let you in on it. I’ve stayed in hundreds of hotels on multiple continents—from Four Seasons to Fairfield Inn & Suites, Ritz-Carlton to Hilton Garden Inn, boutique independents to airport properties, and many, oh so many hotels I strive to forget. Still, the truism holds…The nicer hotels (⭐️⭐️⭐️⭐️+) clearly obsess over th
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