The Learning Lounge
An audio version of our favourite blog posts from www.likemind.mediaListen to the author speak their knowledge.Particularly useful for anyone with accessibility issues.
- Indexed episodes, last 90 days
- 2
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- Sep 17, 2026
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- Sep 17, 2026
Latest episodes
Where should startup businesses focus their marketing strategy? (opens the original)
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TL;DR (AI-generated summary – the only thing in this article that is AI) After 11 years running LikeMind, Paul’s biggest lesson for startups: don’t jump the gun. Launching before you can meet demand, or before the product actually works, does more damage than waiting. Founder-led content — documenting the journey on social, YouTube, or newsletters — takes the pressure off a fixed launch date and lets audiences buy into the person before the product even exists. Putting out content isn’t enough o
How to create content that gets the Finance Director to agree to buy (opens the original)
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TL;DR (AI-generated summary – the only thing in this article that is AI) The Finance Director rarely engages with your content or sales process, but holds real power at two moments: when budgets are set, and when spend gets final sign-off — miss either and a “certain” deal can quietly stall. FDs don’t care about features or creative quality — they think in financial outcomes, so every claim needs translating into cost, revenue, or ROI terms before it’s ready to go in front of them. You’ll almost
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