The Lead Machine Growth Show with Paul Guyon
You have a powerful message for your audience and an irresistible offer that could change everything for them. But you’re struggling with marketing and technology. You’re struggling to implement. You’re stuck. You wonder. Where can I find help?
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
#183 AI Can Write the Copy, but Humans Still Have to Know What Works (opens the original)
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Jon Benson shows you how to combine specialized AI, proprietary knowledge, iterative refinement, buyer alignment, and human judgment to produce marketing grounded in expertise and ethical persuasion. In This Episode, You’ll Learn In this episode, you’ll learn: Why Jon uses specialized training and human judgment instead of relying only on general-purpose AI How buyer alignment connects marketing language with the values of the people you want to reach Why AI-generated copy needs multiple iterati
#182 Growth Reveals What Your Business Can’t Handle (opens the original)
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Lyndsay Phillips shows you how growing pains can expose operational weaknesses, founder bottlenecks, and outdated ways of working, and why documenting processes before growth can reduce mistakes, burnout, and stress. In This Episode, You’ll Learn Why hiring creates a new leadership challenge when knowledge and expectations still live in the founder’s head How growth exposed missing processes when a flood of clients led to mistakes, burnout, and late-night documentation Why good revenue and a big
#181 The Growth Engine Hidden in Human Connection (opens the original)
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Gerren Sprauve shows you how intentional human connection can strengthen employee relationships, customer trust, and the relational equity that supports business growth. In This Episode, You’ll Learn How Gerren turned a simple thank-you moment into an approach to building relationships throughout his business. Why helping customers see the human behind the service worker changed how Gerren approached client and employee relationships. How repeated acts of recognition created relational equity th
#180 You Can’t Grow the Business If You Won’t Let Go (opens the original)
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Tom Wyant shows you how to document knowledge, assign clear ownership, and hold people accountable so the business can depend less on the founder and create more capacity to work on the business. In This Episode, You’ll Learn Why jumping in and doing the work yourself can prevent other people from learning How documentation and training transfer knowledge out of the founder’s head How clear ownership and accountability reduce dependence on the founder Tune In Now If important technical, sales, f
#179 When Growth Starts Hurting What Made the Business Work (opens the original)
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Connor Treacy shows you how to evaluate expansion by identifying why the original business works, what makes it durable, and whether the next opportunity strengthens or weakens that foundation. In This Episode, You’ll Learn Why timing, economics, relationships, and exclusivity contributed to Off Sunset’s early success. How expansion can compete for the time and resources supporting the original business. Why understanding what made one venture work matters before attempting to reproduce its succ
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