HeyJaredThe Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love.
- Indexed episodes, last 90 days
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- Aug 28, 2026
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- Aug 28, 2026
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Are We Making Advertising for Algorithms or for People? (opens the original)
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Algorithms optimise towards the familiar. Brands, however, need to be remembered for something distinctive. In this episode of The Lead Creative’s Marketers’ Brief series, Refilwe Maluleke, Executive Head of Marketing at Discovery Health, and Bridget Harpur, Head of Marketing at Volkswagen South Africa, join Mongezi Mtati and Bizcommunity Managing Editor Danette Breitenbach to explore why intelligent, experienced marketing teams still produce advertising that looks and sounds like everything ...
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