HeyJaredThe Last Scroll
Once a week, one idea on how we read on screen, who we are online, and how UX influences what gets read... and what doesn't.
- Indexed issues, last 90 days
- 8
- Latest publication
- Sep 19, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 3, 2026
Latest issues
Why Facebook’s logo is blue (opens the original)
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I don’t usually talk about color, despite being a topic I’m really interested in (as in I- lost-count-of-my-saved-palettes-a-while-ago type of interested). But this week I bumped into a story about a very famous logo that stopped my scroll because I had NO clue about it. But first, let’s talk about the color blue (I promise I’m going somewhere with this)Blue is often associated with calm, stability, security and trust. It tends to feel less aggressive than red, less playful than yellow, and more
How the internet learned to say no (opens the original)
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When social media started, there was no Like button. I know. It’s hard to picture. For a while, if you wanted to tell someone you liked something, you had to actually say it. You commented, sent a message, you shared it.But as more and more people joined these platforms posting millions of things every day, the internet needed a different way to react. And then every platform soon had to figure out the same question: how do you let people tell you what they think faster? (so you keep consuming).
What does soy sauce have to do with a bullet train? (opens the original)
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I don’t have the data, but I’m 100% sure you know this soy sauce bottle.<img alt="" class="sizing-normal" height="266" src="https://substackcdn.com/image/fetch/$s_!V97a!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-me
Fake rest (opens the original)
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This August I’ve decided not to take any new work. I provisioned throughout the year so when summer season begins I can take August off (kind of).This helps in some way with the 11 weeks kids get as summer break in Spain. I mean, at least 4 out of those 11 weeks.That doesn’t mean I do zero work. I have a project that finishes this month, and one of my retainer clients always leaves some stuff for the first couple of weeks.People tend to say August is one of the slowest months for business, but i
Typing... (opens the original)
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Back in 1997, an IBM team was prototyping an early chat tool and ran into a problem that had nothing to do with code. People kept talking over each other, unsure if they got the message or if they were still there. So they came up with a solution: a little indicator that shows when the other person is typing. They even patented it in 1999. AOL and Yahoo picked it up soon after. Now it’s the three dots you stare at on your phone. Why you can’t look awayTwo things happen at once when those dots ap
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