HeyJaredThe Kula Ring
The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations.
- Indexed episodes, last 90 days
- 13
- Latest publication
- Sep 29, 2026
- Audience
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- Earliest in this view
- Jul 7, 2026
Latest episodes
The Marketing Skills You Already Have, You’re Just Not Using Them Internally (opens the original)
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Marcelo Kreindel took an unlikely route into manufacturing marketing—from an Argentinian software career to fifteen years running a wholesale gelato business to building North Shore Steel’s marketing department from scratch. That winding path shaped a rare kind of patience, and it produced the insight at the heart of this conversation: the message discipline marketers apply to customers is exactly what they fail to apply to their own sales teams and leadership. Rather than complaining that the o
Running a One-Person, AI-First Marketing Team as a Startup Scales (opens the original)
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Inbolt’s AI vision guidance now steers 200+ robots across 100+ factories at Stellantis, Toyota, Ford, and GM, and Carl Standertskjold runs the entire marketing function alone. He joins Jeff and Carman to talk about what changes when a startup shifts from landing first logos to expanding inside a plant, and how a team of one holds up under it. Carl builds every plan down from the business outcome, leans on an AI-first stack, and still draws a hard line where human judgment and creativity can’t be
Why a Two-Person Marketing Team Runs on Relationships in Plastics Manufacturing (opens the original)
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Why a Two-Person Marketing Team Runs on Relationships in Plastics Manufacturing
Bringing B2C Discipline to a Forklift Brand Without Losing the Plot (opens the original)
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Josue Vermes took a winding path—high-end wine, JPMorgan, Amazon apparel at HanesBrands—before landing as the most senior marketer at Carolina Handling, a Raymond forklift dealer expanding into intralogistics. In this episode he makes the case for borrowing B2C discipline without abandoning B2B fundamentals: geotargeted paid media, streaming TV built around football season, a video-first podcast, and a TikTok channel his own leadership questioned. The throughline is counterintuitive: broad, low-
Selling Flexibility: How a Packaging Startup Markets Against the Old Guard (opens the original)
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Maria Birdwell came to industrial packaging from media and advertising, with no B2B background and no allegiance to how the category has always sold itself. At Franklin Mountain Packaging, a corrugated manufacturer that started up in 2022, she markets a young company against multi-generational competitors by refusing to fight on age or even on machinery. Instead she lets customer requirements drive the conversation and, in a recent pivot she credits directly to macroeconomic uncertainty, leans t
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