HeyJaredThe Kee To Growth
Welcome to The Kee to Growth, the ultimate podcast for trade business owners ready to level up their marketing game!
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 22, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Pricing, Not Promises: Jennifer Johns Spills the Secrets of Winning Homeowner Trust (opens the original)
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Unlock data-driven growth on this episode of the Kee to Growth Podcast as Jen McKee welcomes Jennifer Johns of Elevate Marketing Research for a refreshingly candid look at marketing in the home services industry. The conversation dives deep into why understanding the homeowner's mindset is the make-or-break factor for every company competing in this crowded landscape. Jennifer shares how Elevate Marketing Research helps businesses move beyond gut-feeling decisions to strategic, evidence-backed m
Hiring Meets Marketing: Westie Magnuson on Recruiting Talent Through Brand Storytelling (opens the original)
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In this episode of The Kee To Growth Podcast, host Jen McKee welcomes Westie Magnuson, co-founder of HireAligned, for a deep dive into the realities of hiring, recruitment, and culture-building in the home services trades. The conversation explores the practical side of scaling a team as you grow your leads, drawing on Westie's extensive experience with plumbing and HVAC companies and his journey into talent acquisition. Jen and Westie reflect on how their panel appearance at Service World Expo
AI Edge and Human Potential: Stephanie Allen on Building a Brand People Trust (opens the original)
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In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Stephanie Allen, co-founder of Airworks, Fuel, and Just Start AI. Stephanie shares her journey of building a personal brand while leading a family-run HVAC and plumbing company in Southern California. The discussion dives into the reality behind scaling a service-based business, including the ongoing process of continuous improvement, the emotional highs and lows of entrepreneurship, and how authentic leadership creates
Megan Ohlmann on Rebranding for Impact: Aligning Marketing With Company Culture (opens the original)
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On this episode of The Kee To Growth Podcast, Jen McKee sits down with Megan Ohlmann of Action Air Plumbing and Septic in Lubbock, Texas. Megan shares her journey shifting from higher education to running a family-owned trades business alongside her husband. The conversation focused on the challenges and opportunities of forming a new entity after decades in the industry, and how stepping into intentional marketing and branding made all the difference in their rapid growth. One concept discussed
Sequins, Stickers & Service: Theresa Girardi's 50 Years of Standing Out in Trades Marketing (opens the original)
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In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Theresa Girardi, a marketing expert at a local home service company in Madison, Wisconsin. The conversation dives into the evolution of All Comfort Services, a company with over 50 years in the trades, and how Theresa's approach to marketing has been shaped by extensive experience, intentional boundaries, and ongoing learning. The episode shines a light on the value of finding community in professional organizations, as
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