HeyJaredThe Kate Show
The Kate Show is a marketing podcast for interior designers, home stagers, professional organizers and window treatment specialists.In every episode, Kate explains simple, no-nonsense ways to effectively market your business online.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 1, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Oh no, I got my first bad Google review 😱 (opens the original)
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When a client relationship goes sour, it goes VERY sour. I ended up with the one thing that scares every small business owner most: a negative Google review. However, what the reviewer meant for harm ended up helping my brand, and here's what happened. 📌 Timestamps 0:00 Introduction 1:40 The Importance of Keywords in Google Reviews 6:35 Handling Bad Reviews and Their Impact 8:55 My First Bad Google Review 12:13 My Reply to the Bad Google Review 16:11 The Role of Keywords in Review and Reply Inte
Do Lead Magnets Still Work? (opens the original)
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I recently worked with an interior designer whose website was better than her two closest competitors in every way that should matter. Better copy. Better photography. Better user experience. And yet she ranked behind both of them for the exact search terms she needed to win. I dug into why, and what I found changes how I think about lead magnets, referrals, and blogging for every client I work with. Today I'm sharing her real case study, along with what actually drives leads for interior design
My Pivot Became a Twirl (LOL) (opens the original)
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Last fall, I knew something had to change in the way my agency delivered ongoing marketing services. With AI infiltrating everything, it felt like the next, somewhat unnatural step to include an AI element in my service offering and turn the whole thing into an app for client convenience. What ensued after implementing these changes led to me no longer wanting to run my business because it didn't fit ME anymore. Plus, the new way of doing things didn't seem to fit my clients that well, either. I
Better SEO Alone Doesn't Mean More Clients (opens the original)
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If your website has better SEO, you should be getting more clients...right? Not necessarily. The space between SEO and actually making your client feel seen is the most overlooked marketing gap that you need to bridge, and the sooner the better. Both search engines and AI models are matching their users with results based on need and intent. If your website matches their needs and intent, not just explains your services to death, your business will be surfaced more often. Today, I'm sharing how
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