HeyJaredThe Juice - Consumer Direct Podcast
Step inside the world of Squeeze with hosts Carson Poppenger and Jacob Thorpe as they unveil the strategies behind their success. This isn't just any sales talk.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 16, 2026
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- Jul 8, 2026
Latest episodes
Ep. 62 | More Leads Won’t Fix a Broken Funnel (opens the original)
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More leads cannot fix a broken customer journey. Dan Weber, Head of Marketing at Windows USA, joins Carson Poppenger and Justin Jump to break down the full consumer-direct funnel — from advertising and AI to lead quality, contact, lifecycle marketing, sales conversion, and long-term follow-up. Dan explains why one of the most valuable skills in modern marketing is knowing where to look. A weak ROI may appear to be a lead-source problem when the actual bottleneck is buried further down the funnel
Ep. 61 | Building a Better Funnel With Better Data (opens the original)
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Lead generation is becoming increasingly focused on what happens after the lead enters the funnel. Carson Poppenger and Jacob Thorpe sit down with BuyologyIQ co-founder Jeremy Buttke and VP of Data & Client Success Chris Fangre to discuss consumer intent, performance marketing, analytics, customer experience, long-term partnerships and the growing importance of measurable outcomes. The conversation explores the shift from linear lead funnels toward more complex consumer journeys where buyers hav
Ep. 60 | The Lead Buying Playbook for the AI Era (opens the original)
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Bill Rice joins Carson Poppenger to examine the next phase of consumer-direct lead generation. Drawing from three decades of experience across intelligence, internet banking, mortgage, fintech, lead management, and demand generation, Bill explains how consumer behavior is changing and where AI fits into the modern sales journey. They discuss the evolution of speed to lead, phone anxiety, consumer preference for text and scheduled communication, AI-supported qualification, contact-center efficien
Ep. 59 | Legal Marketing Starts With Trust (opens the original)
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Carson Poppenger and Connor Hansen sit down with Chris Moloney, Chief Marketing & Digital Officer at Cordell & Cordell, for a conversation about legal marketing, digital transformation, consumer behavior, AI, and the client experience in family law and estate planning. Chris leads marketing, digital strategy, brand development, customer acquisition, and technology initiatives for Cordell & Cordell, one of the largest family law and estate planning firms in the country. The conversation explores
Ep. 58 | The Future of Mortgage Lead Gen (opens the original)
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Carson Poppenger and Justin Jump sit down with Richard Grieser from Loansure for a conversation about mortgage lead generation, direct mail, consumer-direct lending, AI voice, and what it actually takes to turn leads into funded loans. Richard shares his path through consumer marketing, B2B mortgage technology, Sales Boomerang, Truv, Monster Lead Group, and the rebrand into Loansure. He also breaks down why Loansure is positioning itself as a full loan acquisition system and why direct mail cont
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