HeyJaredThe Inventory
Manufacturers like you want to enter new markets, create lasting partnerships with dealers, and earn lifetime customers.You want to move inventory.Taking learnings from our 15+ years serving leaders in the outdoor recreation and commercial vehicle segments, we've created The…
- Indexed episodes, last 90 days
- 2
- Latest publication
- Sep 9, 2026
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- Earliest in this view
- Aug 19, 2026
Latest episodes
Choosing the Right Accounts for Your ABM Strategy (opens the original)
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Building an ABM target list can look like a marketing task. But if the business cannot pursue or serve the accounts on that list, more leads will not create more revenue. In this episode, John Gough sits down with Dusty Howe , Director, Marketing Strategy at Element Three , to break down how manufacturers can build account-based marketing lists around the customers they can actually win and serve well. They talk about why the process should involve sales and the broader organization from the sta
Why A Struggling Product May Actually Have A Brand Problem (opens the original)
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A product that isn’t selling might not have a product problem. In this episode of The Inventory, Reid Morris is joined by Brian Cole , Marketing Strategy and Operations Leader, and Theresa Goodall , Creative Director at Element Three , to talk about how brands can determine whether a struggling product is facing a product issue or a deeper brand challenge. Across industries like RV, marine, and other OEM-to-dealer markets, companies are often quick to blame the product when sales slow down. This
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