HeyJaredThe Intuitive Marketing Coach
Does marketing in your business feel busy but not effective? The Intuitive Marketing Coach explores why. Focusing on how marketing is understood, valued and structured to drive meaningful, commercial outcomes. Grounded in clearer, more intuitive thinking.
- Indexed issues, last 90 days
- 10
- Latest publication
- Sep 25, 2026
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- Earliest in this view
- Jul 17, 2026
Latest issues
What customers learn to live with (opens the original)
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There are points in time when you use a product and start to wonder. Has the person who designed this ever actually used it?In recent weeks, I have been paying particular attention to product design. More specifically, how something that technically works on paper just doesn’t feel practical or useful in real life. So, my time has been spent inspecting motorhome layouts with a little more scrutiny than usual. I’m considering changing mine, which inevitably means going down the rabbit hole of flo
An uncomfortable truth about simple messages (opens the original)
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Some of the most visible and important topics we encounter every day can also be some of the most difficult to explain. As communicators, be that journalists, marketeers, statisticians, teachers, or parents, we are often encouraged to find the story. Find the angle. Make it memorable. Make it connect.Scientists translate years of research into public guidance. Teachers condense entire subjects into lessons. Journalists reduce events into headlines. Different professions. Arguably, the same chall
What are we really measuring? (opens the original)
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Walk around any trade exhibition or event and there is always plenty to measure.Through the hubbub and buzz, there are conversations happening. Meetings on stands. Product demonstrations. Familiar faces reconnecting. New introductions being made. Badge scanners or good old pen-and-paper quietly leveraged to record another interaction.Eventually, all of that activity will be accounted for in a spreadsheet or report in some way.Be it footfall, badge scans, leads, meetings, enquiries, or opportunit
The market is down. Now what? (opens the original)
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A ripple. A whisper no one wants to say too loudly for fear of giving it more weight and pushing it towards reality. “The market is down 15%.”You’ve suspected it for months. Seen estimates in forecasts, experienced customers delaying decisions, and exchanged observations with peers at events and conferences.Many conversations I have with businesses at the moment seem to follow a similar pattern.Life in and around business is hard. Harder than it was eighteen months ago. Contraction, scale-back,
So you want to keep your options open (opens the original)
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There is something reassuring about keeping one’s options open. No doors have been closed. No opportunities lost. No decisions made that might become uncomfortable later. It preserves possibility. Good strategy, however, requires choices.It is, largely, inevitable. At some point, businesses need to decide where to focus their attention. What to invest in. Who to sell to.Much business advice talks about defining and then operating within a niche. To narrow the audience, choose a specialism and be
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