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- Indexed issues, last 90 days
- 10
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- Sep 13, 2026
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- Earliest in this view
- Jul 31, 2026
Latest issues
You Cannot Plan Viral—But You Can Plan for Connection (opens the original)
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Friday was the twenty-fifth anniversary of September 11th. As a born-and-bred New Yorker who was there, this day is always hard for me. I wrote an article about my personal history with the Twin Towers, my experience on 9/11, and the impact it’s had on me over time. For many years, I shared this article on Facebook, along with the picture of the sneakers I bought that day to walk home. It has become a bit of a tradition and part of a circle of stories that people share annually. But I’m not on F
Connecting the Dots (opens the original)
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How Tried & New + Found & Known Becomes Your Strategic Compass<img alt="" class="sizing-normal" height="630" src="https://substackcdn.com/image/fetch/$s_!C9mO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-m
Friday Finds Volume 54 | On being FOUND (opens the original)
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<img alt="" class="sizing-normal" height="630" src="https://substackcdn.com/image/fetch/$s_!RXYt!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d46fc88-0fbe-4b82-952a-f77f95ed5d0b_1200x630.png"
Known – The Human Connection - PR, Podcasts, Speaking, Relationship Media (opens the original)
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I use a quote to open every PR training or conversation. It is from 1938.“Advertising is what you pay for. Publicity is what you pray for.”—Margaret Woodward, the first female advertising executiveAlmost a century later, it’s still true.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!oKbu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s
Found – AI/SEO/AEO Content, Search & Tech (opens the original)
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Of the four parts of this methodology, Found is the one people resist the most.They’ll sit with me through story gathering. They’ll do the work from Article 7: You Are NOT the Hero... It’s All About Your Audience. Most people actually enjoy that part because they feel the human connecti
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