HeyJaredThe Inspiring Business Growth Podcast
The Inspiring Growth Podcast by Inspired Design Australia explores practical marketing and design strategies tailored for Australian SMEs.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Aug 31, 2026
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- Earliest in this view
- Jul 5, 2026
Latest episodes
Meta | Part 4: Strategy for SMEs (opens the original)
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Part 4 of our Meta series In this episode, Rashan Senanayake (Head of Design) and Cameron Waldron from IDA’s digital marketing team bring the Meta series back to practical strategy, focusing on what Australian small businesses can actually do with the changes happening across Meta, AI, advertising, and content. The discussion begins with one of the challenges created by systems such as Andromeda: businesses increasingly need a larger amount of advertising creative. As high-performing content is
Meta | Part 3: The Meta Ecosystem (opens the original)
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Part 3 of our Meta series In this episode, Rashan Senanayake (Head of Design) and Cameron Waldron from IDA’s digital marketing team explore the wider Meta ecosystem, focusing on WhatsApp, Instagram, and Facebook. The discussion begins with the shift from broad public broadcasting on social media towards more private and conversational forms of marketing. Rather than businesses only competing for attention within a crowded social feed, platforms such as WhatsApp are creating opportunities for bus
Meta | Part 2: Meta Advertising (opens the original)
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Part 2 of our Meta series In this episode, Rashan Senanayake (Head of Design) and Cameron Waldron from IDA’s digital marketing team explore how Meta advertising is changing with the introduction of AI-driven systems such as Andromeda. The discussion looks at the shift away from the highly specific manual targeting that digital marketers traditionally used inside Meta. Instead, Meta is increasingly using AI to assess advertising creative, understand what different consumers may respond to, and de
Meta | Part 1: Meta AI (opens the original)
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Part 1 of our Meta series In this episode, Rashan Senanayake (Head of Design) and Cameron Waldron from IDA’s digital marketing team introduce the first part of IDA’s Meta series, focusing on how Meta is using artificial intelligence across marketing, customer interactions, content, and business automation. The episode also introduces Cameron Waldron as a new voice on the IDA podcast, bringing his interest in digital marketing and psychology into the discussion. The conversation explores Meta’s a
Google | Part 4: Data & Tracking (opens the original)
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Part 4 of our Google series In this episode, Daniel McGowan (Head of Digital Marketing) and Rashan Senanayake (Head of Design) complete IDA’s Google series by focusing on data, tracking, analytics, and why measurement still matters in a rapidly changing digital landscape. The discussion explores the role of Google Analytics within the wider Google ecosystem and why businesses still need to understand how people arrive on their website, what they do once they get there, and whether those actions
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