HeyJaredThe Insightful Podcast
Hosted by Jeremy Fairley, Ph.D., The Insightful Podcast explores the people, ideas, and innovations shaping the future of tourism, hospitality, and destination marketing.
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- Aug 21, 2026
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- Aug 21, 2026
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The Insightful Podcast: Martin County AI Means More. How Great Destination Ideas Are Co-Created (opens the original)
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What does it take for a destination to move beyond collaboration and create something truly distinctive with its community? In this episode of The Insightful Podcast, Dr. Jeremy Fairley sits down with Nerissa Okiye of Martin County Tourism to explore the story behind the award-winning “AI Means More Here” campaign. Nerissa shares how her team transformed regulatory constraints, limited resources, and growing AI fatigue into a creative celebration of the authentic people, places, and experiences
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