The Innovators Studio with Phil McKinney
Forty years of billion-dollar innovation decisions. The real stories, the hard calls, and the patterns that repeat across every organization that's ever tried to build something new.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 16, 2026
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- Earliest in this view
- Jul 8, 2026
Latest episodes
How to Improve Analytical Thinking Skills (opens the original)
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Any team can fill a whiteboard with ideas in an hour. What most teams skip is the analytical thinking that tells them if they're solving the right problem. An idea pointed at the wrong problem is wasted no matter how clever the idea is, and you usually don't discover this mistake for years. By the end of this episode, you'll have four steps you can run on a real problem this week, the three thinking traps that can derail you, and a practice drill to sharpen your analytical thinking. To help expl
How to Recognize Failure Patterns: How HP Quit and Apple Won (opens the original)
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Recognizing failure patterns is the closest thing an innovator has to seeing the future. If you can recognize the patterns, you can change the future, because most failures are not original. They repeat, and that repetition is the pattern: the same handful of patterns reappearing in one organization after another, decade after decade. This one stings a little. In 2011, Bill Geiser told me, almost word for word, how the project we had spent the past two years building was going to fail. He saw th
How to Improve Your Abductive Reasoning Skills (opens the original)
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Sherlock Holmes never once used deduction. Open any of the stories and watch what he actually does. He notices a tan line on a wrist or mud dried on a boot and leaps to the best-fitting explanation. Then he went looking for evidence. Deduction guarantees its conclusions. What Holmes did was guess. He was better at it than everyone around him because he treated guessing as a discipline. The discipline of guessing is one of the most useful thinking skills nobody ever taught you. Let's get into it.
The Customers Who Walked Away (opens the original)
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Think about the last thing you almost bought and did not. You picked it up, you looked at it, you put it back down. You had a reason for choosing one item over its competitors, and you know exactly what it was. Did anybody ever ask you why you didn't choose the loser? Of course not. And somebody did the same thing to you this week. Something you made, or wrote, or suggested. An idea you put into a meeting that got a polite nod and then went nowhere. They considered it, decided against it, and yo
When One Word Steers Your Answer (opens the original)
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In 1974, a psychologist named Elizabeth Loftus showed a group of people a film of a car accident. Afterward, she asked half the group one question: how fast were the cars going when they hit each other? The other half got the same question with a single word swapped: smashed instead of hit. The smashed group estimated higher speeds. Same film. Same crash. One word. A week later, everyone came back and answered a new question: Did you see broken glass? There was no broken glass in the film. The s
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