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The Innovative Association

The first and only of its kind, we are the leading authority in product development for associations.

Newsletter · By James Young · English · Official site

Indexed issues, last 90 days
13
Latest publication
Sep 30, 2026
Audience
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Earliest in this view
Jul 8, 2026

Latest issues

  1. Issue · Sep 30, 2026

    The Mission-Driven Nature of Healthy Revenue (opens the original)

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    SummaryAt our best, associations are the integrative backbone of diverse industries, communities, professions, and movements. We provide a platform for networking, learning, and advocacy and we create and disseminate value to help move the needle on important problems. Our chances of success improve vastly if we have twin superpowers: strong purposes and healthy balance sheets.<a class="image-li

  2. Issue · Sep 23, 2026

    Member Bridge Building (opens the original)

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    SummaryWe typically use member ambassadors for reach: extending the brand, filling the conference, lending credibility to a launch, or putting a trusted face in front of a prospective member. It is a natural extension of influencer thinking.<source type="image/webp

  3. Issue · Sep 16, 2026

    The Fluid Member (opens the original)

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    SummaryWe can learn a lot from sports. In The Fluid Fan, Sports Innovation Lab argues that the die-hard fan (defined by geography, loyalty, and rivalry) is no longer the path to growth. The new fan is fluid: open to change, empowered to choose, and continually evolving. Fans consume in short bursts, follow people instead of institutions, and give attention to those who earn it.Swap fan for <span

  4. Issue · Sep 9, 2026

    How to Make Impact (opens the original)

    Excerpt · Neutral tone

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    SummaryImpact is often invoked, yet seldom defined or achieved. We put it in mission statements, grant reports, and board decks. We use it to justify programs and to close keynotes, but we rarely pause to explain what it means.<img alt="" class="sizing-normal" height="720" src="https://substackcdn.com/image/fetch/$s_!wSO6!,w_1456,c_limit,f_auto,q_auto:good,fl_progressi

  5. Issue · Sep 2, 2026

    Two Types of Growth (opens the original)

    Excerpt · Positive tone

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    SummaryI’ve always loved the concept of growth. Growth is health strongly linked to relationships, community, and learning. These features, paired with focused strategy, allow us to win in new and creative ways.<img alt="" class="sizing-normal" height="366.75" src="https://substackcdn.com/image/fetch/$s_!rLLb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:stee

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