HeyJaredThe Initial
Lucia ran 1000+ A/B tests and worked for 20+ leading brands,together: we learn from mistakes made,the nitty-gritty of how brands started, and their unique perspectives.each episode is a candid convo with the people who build, break, and rebuild: product leaders,…
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 28, 2026
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- Checking…
- Earliest in this view
- Jul 29, 2026
Latest episodes
Why Is Nobody Acting on Your A/B Test Results? Here's Why & What to Do About It (opens the original)
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Get Simon's framework for scaling experimentation across product teams in this month's newsletter: https://increaseconversionrate.substack.com/ in this episode… Simon Born is head of analytics and experimentation at Kaufland — Europe's fastest growing marketplace. he's been there six years, executed over 1,500 experiments himself, and right now has 80 experiments running simultaneously. he didn't build this from zero — but he scaled it to something most companies can only dream of. it's about
How You Can Build an Experimentation Program from Scratch (from the Senior Optimization Manager at The AA) (opens the original)
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Get Stuart's framework for building an experimentation process from scratch in this month's newsletter: https://increaseconversionrate.substack.com/ in this episode… Stuart Clare is the senior manager of digital trading, optimization, and personalization at the AA — one of the UK's most iconic brands. he's spent four years building an experimentation program from scratch, across five different product journeys, with a team of four. calm under pressure, process-obsessed, and still checking dash
You're Already in Love With the Solution (That's the Problem) (opens the original)
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Daniël Granja Baltazar is a CRO Specialist at one of the Netherlands' biggest telecoms VodafoneZiggo, and proving that CRO goes way beyond A/B testing. If you enjoy learning about these topics, follow our newsletter to get all the frameworks and insights: https://increaseconversionrate.substack.com/ in this episode… → what a 300+ experiments per year experimentation program looks like → why B2B experimentation can't just copy B2C playbooks → the MVP mindset: stop falling in love with solution
Stop Testing Only Your Website — There's a Whole World Out There (opens the original)
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Gabriel Marçal is a growth PM at AIOS Medical, and one of the quietest, sharpest minds in experimentation. Solving bigger problems than just running A/B tests for checkouts. follow our newsletter to learn all his frameworks and insights: https://increaseconversionrate.substack.com/ in this episode… from his early days at a CRO agency in Brazil to running experiments on sales call scripts, physical medication boxes, and mobile apps, Gabriel refuses to stay in a box. it's about: → why your we
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