HeyJaredThe Initial
From zero to in-house Experimentation. Built, proven, and handed over.
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- Sep 29, 2026
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- Jul 31, 2026
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80 Tests Live Right Now. So what? (opens the original)
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Running tons of tests at once is pretty impressive. But if no one cares or acts on the outcome, what’s it all for?That’s the topic I discussed with Simon Born, Head of Analytics & Experimentation at Kaufland, one of Europe’s fast-growing marketplaces.Thanks for reading! Subscribe for free to receive new posts and support my work.<form class="subscription
Starting from 0? Here’s what will get your testing program off the ground (opens the original)
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Day one.You turn up to your new job. But there are no testing processes, no team, and no plan. You’re starting from scratch.That’s the position Stuart Clare found himself in when he joined The AA. Luckily, his calm demeanor and experience working at adidas and Vistaprint meant he knew what to do. Here’s his ‘Build From Zero’ Framework to help you do the same.‘Build From Zero’ Framework<h
stop testing ONLY your website... there's a whole world out there (opens the original)
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don’t you agree that:there’s so much more to optimise and experiment with? Gabriel Marçal’s work is inspiring. He’s a developer, turned CRO, turned Product-Led Growth. What he has optimised:📞 Sales calls (testing reminder sequences to reduce no-shows)Instead of accepting a 70% appointment attendance rate, he experimented with reminder sequences and increased it to over 80%.💬 Sales scripts (finding better ways for closers to convert leads)<l
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