HeyJaredThe Immortal Life of Agencies
Fancy a bit more positivity around the business of running an agency?Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’.Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector.
- Indexed episodes, last 90 days
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- Sep 15, 2026
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- Sep 15, 2026
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Rory Sutherland: Where does innovation really come from? (opens the original)
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In this episode, Robin is joined by acclaimed advertising guru Rory Sutherland. Known for his innovative thinking, particularly in applying principles of behavioural economics to advertising and consumer behaviour, he and Robin explore the barriers to innovation in modern agencies. From accidental innovations like Viagra, to the value of inefficiency, as well as the alignment of briefs to organisational needs, rather than those of the consumer, this far-reaching conversation offers a wealth of i
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