The Hyder Ground
Shama Hyder shows you how to soar above the noise and turn trends into Monday-ready results.
- Indexed issues, last 90 days
- 4
- Latest publication
- Sep 18, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest issues
The Economy is Turning into a Donut. So is your Company. (opens the original)
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The most revealing number the Hyder Index has produced is one that didn’t move. Last month I signed off with a cliffhanger. August was the first month companies started closing their Change-Response Gap, the distance between how fast their industry is changing and how fast they’re responding. I asked whether companies had learned to keep pace or had simply caught their breath before the gap opened wider.I had a prediction. September would reopen the gap. Companies would
Write Too Well and Someone Will Ask You to Prove You're Human (opens the original)
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In grad school, a professor tossed my exam onto my desk and announced, loud enough for the whole room: “What do you know, Ms. Hyder? You are intelligent!”Mine was the only A on that midterm. I went to his office hours and asked why he’d been so surprised. He answered honestly, I’ll give him that much. It was the sunglasses on my head. The high heels. The coffee I carried into class. I didn’t look like the person who’d score highest in a room full of MBAs. (Obviously, this dude did not watch Lega
How Far Behind Are We, Actually? (opens the original)
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The Creator Economy Is Splitting in Two. Here's What You Need To Know. (opens the original)
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Was it hotter than Hades in Cannes? Yes. Did that stop me from wearing Valentino, turning my gel nails into NFC chips, and sharing my love for Wispr Flow? It did not. (Best icebreaker I’ve ever deployed, and I’ve deployed many.)(…If you want to see the Valentino, it’s on the gram.)But here’s what I actually came home with, and it matters more than any single panel or party. If you create anything, lead anything, or buy influence for a living, this af
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