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The Humanizers

The Humanizers explores the art of creating AI-powered content that feels genuinely human. Dive into strategies, insights, and frameworks to blend technology with empathy, creativity, and connection.

Newsletter · By Andy O'Bryan · Official site

Indexed issues, last 90 days
13
Latest publication
Sep 28, 2026
Audience
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Earliest in this view
Aug 17, 2026

Latest issues

  1. Issue · Sep 28, 2026

    The Untapped Reservoir (opens the original)

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    We tend to talk about AI’s meteoric progress as if it all happens in public. A new model drops, benchmarks jump, a demo goes viral, somebody posts a task that now takes three minutes instead of three hours, yada yada. Then everyone starts arguing about what it means.But there is another kind of progress that is much harder to see. It happens after the model is released. Nothing changes in the underlying system. No new benchmark appears. No company announces a breakthrough. Someone simply figures

  2. Issue · Sep 23, 2026

    Idea to Launch in 15 Minutes (opens the original)

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    Get more from Andy O'Bryan in the Substack appAvailable for iOS and Android<a class="install-substack-app-embed-link" href="https://substack.com/app/app-store-redirect?utm_campaign=app-marketing&utm_content=author-post-insert&ut

  3. Issue · Sep 21, 2026

    After Further Review (opens the original)

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    Marketing is full of answers to questions nobody remembers asking.Build an ideal customer avatar.Lead with the pain.Create a funnel.Develop a unique selling proposition.Use one big idea.Write the sales page using a proven formula.Segment the audience.Nurture the lead.Move the prospect through stages of awareness.Features tell, benefits sell.Always include a call to action.Most of these ideas are so deeply embedded in the minds of marketers that we don

  4. Issue · Sep 17, 2026

    Who Told You to Stay in Your Lane? (opens the original)

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    I’ve spent more than 20 years writing copy. Before that I was in corporate marketing for 12 years.That gives me a pretty well-established lane: persuasion, offers, sales pages, emails, why people buy things, why they don’t, and why people will spend six days arguing over a headline and five minutes thinking about the offer underneath it.I know this territory. I’ve spent enough time in it that I can usually tell when something is genuinely interesting, when an old idea has been dressed up in new

  5. Issue · Sep 14, 2026

    Red Alerts and Rainbows (opens the original)

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    I’ve been thinking a lot lately about what prolonged exposure to the possibility of an AI apocalypse does to a person.Not whether the warnings are right. That’s a different question, and probably an unanswerable one for most of us right now.I mean the psychological effect of repeatedly hearing that the technology transforming your life may also transform society beyond recognition, eliminate enormous categories of work, destabilize institutions, concentrate power, make human judgment less import

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