HeyJaredThe Hot Sheet by Rachel Weingarten
A seasoned comms pro's views on what's working in communications, marketing, and PR. Occasional rants, e.g., don't use the word "propulsive" in any of your pitches. Ever.
- Indexed issues, last 90 days
- 3
- Latest publication
- Sep 30, 2026
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- Checking…
- Earliest in this view
- Jul 8, 2026
Latest issues
I'm Back! And Writing Some Things... (opens the original)
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<img alt="aerial photography of swimming pool" class="sizing-normal" height="3759" src="https://images.unsplash.com/photo-1564193495893-d7452a06d52b?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wzM
The Heat Sheet (opens the original)
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Dear Media Friends (and random internet strangers),It’s too hot to think, so consider this less a Hot Sheet than a Heat Sheet: a short one, written at roughly 40% brain capacity. If your inbox has gone quiet and your pitches are echoing into the void, that’s not failure; that’s July. The industry melts every year around now. Plan accordingly; forgive accordingly, or simply forget to hold a grudge.But before I go lie down in front of the air conditioner, I need to tell you about the ice pops.<a c
I Write About Scams. One Almost Got Me Anyway. (opens the original)
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Dear Media Friends (and random internet strangers),I almost got scammed last week. I write about internet scams regularly, but this was completely different, since it came under the guise of a potential one-off business partnership. And the useful part, for you, is who they pretended to be.They didn’t come at me as a stranger. They came at me as someone representing a brand — a somewhat recognizable one, with real products you can buy on Amazon in ten seconds. That borrowed legitimacy is why it
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