HeyJaredThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad
Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights, and how-to’s on a specific topic.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 21, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Why Buyers Stopped Believing Your ROI Story and Other Big Issues in 2026 (opens the original)
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If you skipped every healthtech conference this year, this episode is your catch-up call. My guest is Colin Hung , Editor-in-Chief at Swaay.Health and Healthcare IT Today , who is on pace to attend 50 conferences in 2026, roughly one a week, which means he sees more vendor pitches and more buyer conversations than almost anyone else in this industry. I asked him what has actually changed on the show floor this year, and his answer should worry anyone still pitching a five-year ROI story. Colin w
Why Splitting Brand and Demand Gen Will Sink Your Marketing Team (opens the original)
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If you've ever wondered why splitting your brand budget from your demand gen budget always seems to end with brand getting cut first, this episode is for you. I sat down with Drew Neisser , founder of CMO Huddles , a peer community built exclusively for B2B CMOs with over 800 members, to dig into what's actually changed for CMOs in the AI era, and what hasn't. We talk about why AI is turning competent content into a commodity, and why that actually makes human judgment, humor, and original think
From the Archive: Rebuilding Your Pipeline Strategy for How Healthcare Buyers Actually Buy (opens the original)
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Another special episode from the vault. Instead of me hosting, you'll hear my colleague Mark Erwich , Chief Strategy Officer at Health Launchpad, and me as guests on the Sway Health Podcast , in conversation with Colin Hung . We recorded this about a year ago, but if anything, the topic feels more relevant today than it did then. We get into the real mechanics of the healthcare buyer journey. Sales cycles are running past a year. Buying groups keep growing. And there's a stat that still stops pe
From the Archive: Building an AI-First Marketing Team (opens the original)
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How do you build an AI-first marketing team from the ground up, and get legal, compliance, and a skeptical staff on board with you? I'm away this week, so I'm pulling one of my favorite conversations from the vault to answer exactly that question. This is my chat with Nick Panayi , recorded when he was CMO at Inovalon. Nick and I go deep on how he and his digital marketing lead, Chris Marin , put an AI-first mindset into practice across every function of a 95-person marketing team. He walks thro
Propensity Modeling: How to Find Your Most Valuable Leads (opens the original)
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Does your team keep chasing more leads but can't explain why the pipeline doesn't turn into revenue? This episode is for you. Aaron Burnett , founder and CEO of Wheelhouse DMG , built his agency specifically for privacy-first industries like healthcare and medtech, and he walked me through something most agencies can't do: predicting the dollar value of a lead in real time, without ever touching protected health information. We get into why more leads is the wrong goal for most medtech marketers
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