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The Growth Wizards Podcast

The Growth Wizards Podcast is the playbook for B2B GTM leaders who want smarter, repeatable ways to generate demand and build pipeline.

Podcast · By Geoffrey Lugli · English · Official site

Indexed episodes, last 90 days
17
Latest publication
Sep 22, 2026
Audience
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Earliest in this view
Jul 3, 2026

Latest episodes

  1. Episode · Sep 22, 2026

    How Coder grew from five-figure deals to six-figure deals (opens the original)

    Episode notes · Neutral tone

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    Summary Josh Epstein, President & Chief Business Officer at Coder, joins Growth Wizards host Tanner Green to share how Coder went from selling development environments to becoming the governance layer for the coding agents now showing up in every enterprise. He explains why he won't give AI access to anything personal, why CISOs now answer his meeting requests with an enthusiastic yes, how average deal size grew from low five figures to mid six figures, how partnerships with Cursor and Anthropic

  2. Episode · Sep 15, 2026

    What's wrong with the 51% of marketers who trust data, per PureFacts (opens the original)

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    Summary Ed Locher, CMO at PureFacts, joins Growth Wizards host Tanner Green to explain why he stopped believing the attribution numbers he used to present, what category entry points reveal about how B2B buyers actually decide, and how a zero-performance, awareness-only ad strategy took PureFacts from zero inbound to roughly $1M in pipeline a month in under a year. He also breaks down why empathy beats craft when writing for a VP of Operations, and previews Symphony, the AI native intelligence l

  3. Episode · Sep 10, 2026

    From the cockpit to the revenue engine at Assembly Software (opens the original)

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    Summary What can a fighter weapons instructor teach a revenue team? On this episode of Growth Wizards, host Tanner Green sits down with Scott McNabb, Chief Revenue Officer at Assembly Software, the legal-tech company behind the Neos cloud case management platform. A twenty year Air Force veteran, Scott breaks down the pilot brief and debrief model he brought from the cockpit into the sales organization: an eight step discipline of preparing for every engagement, debriefing on facts only, and lea

  4. Episode · Sep 8, 2026

    How Impartner scaled through change, AI, and staying genuine (opens the original)

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    Summary What happens when a sales team stops opening its CRM entirely? In this episode of Growth Wizards, host Tanner Green sits down with Curtis Brinkerhoff, Chief Revenue Officer at Impartner, to unpack how his team replaced the Salesforce interface with a single AI console that updates every system from one recorded call, why enterprise companies are seriously considering eliminating their CRM altogether, and how a challenging product experience ultimately became the foundation of one of the

  5. Episode · Sep 1, 2026

    Inside Verity's buying process as a service playbook (opens the original)

    Episode notes · Positive tone

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    Summary Michael Deleonardis, Chief Revenue Officer at Verity, joins host Tanner Green on Growth Wizards to break down what AI is actually changing about go to market work and what it is not. Drawing on thirty years in enterprise technology, including running global sales and marketing for an automation firm and a 2002 sales call at a fifty person Salesforce, Michael makes the case for human in the loop AI: automation that enhances an individual's output rather than replacing the role. From there

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