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- Indexed issues, last 90 days
- 2
- Latest publication
- Aug 28, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 21, 2026
Latest issues
Are you wasting retargeting ads? (opens the original)
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📆 Friday, 28 Aug 2026Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.A customer who watched your ad for 10 seconds and someone who added your product to cart are both technically “retargeting audiences.”But the second customer has already done much more than the first. If your creative doesn’t reflect that, you could be leaving high-intent customers without a reason to take the next step.The person who watched your ad may still be figuring out what your p
Are you showing the same ad to everyone? (opens the original)
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📆 Friday, 21 Aug 2026Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.One Product. Five Buyers. Five Ads.A lot of ecommerce brands have more than one reason for someone to buy their product. The same product can solve different problems, fit into different routines, or simply become relevant in different situations depending on who’s looking at it.Take a standing desk. A remote worker might be looking for a way to move more during a long workday. A founder
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