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- Indexed issues, last 90 days
- 17
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- Sep 28, 2026
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- Aug 7, 2026
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How to Position Your Substack When Everyone Is Saying the Same Thing (opens the original)
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Yesterday, I visited the supermarket to get some groceries. While shopping i felt like having a chilled fruit juice. I saw a few brands, and each had different varieties, but I took one. The same thing happens with your readers. Many people can operate within the same niche, but they don't necessarily offer the same perspective, audience focus, or value.Your niche tells people what territory you're in. Your positioning tells them what makes you unique within that territory.<a class="image-lin
Content positioning vs. Niche: what's the actual difference? (opens the original)
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Most early creators confuse content positioning with their niche. While they may seem similar, they actually play different roles in helping you build and grow your audience. Your niche helps define the space you create, the topics you talk about, your audience and the problems or interests you focus on as a writer or creator. Positioning, on the other hand, helps you establish how you want to be recognized within that space and what makes
Key Elements of Content Positioning (And How to Actually Use Them) (opens the original)
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<img alt="" class="sizing-normal" height="685" src="https://substackcdn.com/image/fetch/$s_!CCq7!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefeda4ca-6205-48dd-a362-415282900eb4_680x320
You Found Your Audience. So Why Aren’t They Staying? (opens the original)
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You’ve probably done the work already. You know who you’re writing for. You know their problems and their goals. But you’re still not getting the engagement you want.I’ve been there. In my first six months on Substack, I studied my niche hard. I learned what my audience struggled with, what they wanted, and what success looked like for them. On paper, I was doing everything right.But looking back, I wasn’t really building my own thing. I was copying what other creators did, instead of learning f
Audience Research System: How to Find Problems, Questions, and Content Opportunities (opens the original)
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Few weeks ago, I shared insights on How to Identify Your Target Audience and Create Content They Actually Need.But here’s the part that’s easy to miss:Finding your audience isn’t the same as understanding them.You might know which creators they follow, which communities they belong to, and where they spend their time.But none of that tells you what they actually need fr
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