HeyJaredThe Growth DOJO
Welcome to The Growth DOJO - the podcast for marketers who think differently.Hosted by Luke Costley-White, this show is your training ground for unconventional marketing tactics, honest agency conversations, and the real career journeys of top CMOs.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 15, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 5, 2026
Latest episodes
Inez Miedema (Growth HQ): "Full Funnel Affiliate Marketing: Why Coupon Codes Are the Last Resort" (opens the original)
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Inez Miedema was employee number five at TransferWise, where she built one of Europe's most effective affiliate programs. She now runs Growth HQ, a boutique affiliate agency working with Plum, Invest Engine, Crocs, and Hey Dude. On this episode of Forgotten Channels, she gives away the whole playbook. In this episode: why most CMOs still picture affiliate marketing wrong; the full funnel affiliate framework; why 70-80% of affiliate budget should sit top/mid-funnel, not on coupon sites; finding y
Karl Garberg (Verified) — "Why Product-Focused CMOs Can't Fake Passion" (opens the original)
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Karl Garberg has built marketing functions from scratch five times. In January 2021 he took the CMO job at Safello, a Swedish crypto exchange, right as the market was booming. On paper it was the perfect fit. Six months in, he realized he understood crypto but didn't feel it, and for a product-focused CMO, that gap is fatal. He left after 10 months. In this episode: why product-focused CMOs can't fake passion; the one question to ask before taking any CMO role (cost center vs. growth driver); wh
Patrick Thompson: Why your CRM is lying to you (and AI makes it worse) (opens the original)
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Patrick Thompson built a company to fix broken GTM data. Amplitude acquired it. Then he realised he'd solved the wrong problem. In this episode of the Growth DOJO Podcast, Patrick (Founder of Clarify, previously Iteratively) joins Luke Costley-White to talk about why deploying AI on top of a broken CRM doesn't fix the problem — it accelerates it. What you'll learn: Why 70%+ of seller time goes to non-selling activities — and why 30 years of CRM software hasn't fixed it The CDP band-aid: why data
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