HeyJaredThe Groove
The Groove brought to you by author, analyst and content marketing strategist Peggy Anne Salz, founder and owner of MobileGroove.Spotlighting the companies and cool people at the intersection of content, community and commerce.
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- Sep 17, 2026
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Why Affle Is Betting on CPCU to Power Its Next 10X Growth (opens the original)
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Marketers have spent years optimizing for installs, clicks, leads and ROAS. Affle wants to push performance further: what did you actually convert? That is the focus of CPCU, cost per converted user , and my conversation with Sameer Sondhi, CEO, North America & Chief Strategic Investments Officer at Affle . Sameer argues that conversion can’t stop at acquisition or re-engagement. The job is to close the loop around the marketer’s business objective and measure whether the user actually did what
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