HeyJaredThe Ghost Post with Emma Nelson
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- Sep 22, 2026
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- Sep 8, 2026
Latest issues
How To Write in Someone Else's Voice 👻 (opens the original)
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When you’re used to writing under your own name, stepping into the world of ghostwriting requires a substantial mindset shift.Most writers spend years developing their voice. We figure out which words feel natural to us, how we like to structure sentences, how much humor we use (or don’t use), how formal or casual we tend to be, and what makes our writing sound distinctly ours.Then… someone hires you to ghostwrite a book. Suddenly, one of the marks of success is being able to write in a way that
From Jargon to Joyride: Turning Your Client's Expertise Into a Page-Turner (opens the original)
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When ghostwriting nonfiction, it’s easy to assume that expertise automatically translates into a great book.Your client may have spent twenty years building companies, leading teams, speaking on stages, researching a subject, or becoming exceptionally good at what they do. If your client’s in a place to be interested in a book project, it’s likely that, within their industry, they’re the person who knows more than anyone else in the room.All the content they have to share is strong, so it feels
How to Turn Your Client’s Idea Into a Book-Worthy Concept (opens the original)
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Welcome back to The Ghost Post with Emma Nelson! ✨👻 I’ve been pretty MIA the past year due to some big life changes: I got married, moved into my new home, and adjusted to a new day-to-day schedule.I’m so glad to be back - starting off strong this week with a jam-packed article on how to turn your client’s idea into a book-worthy concept. 📚One common misconception about ghostwriting is that, right out of the gate, potential clients will always bring you a ready-to-draft book concept.In this popu
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