The Future We Already Know
From the mind of Dan McGinn: A look at today's trends that tell you tomorrow's stories.
- Indexed issues, last 90 days
- 3
- Latest publication
- Sep 17, 2026
- Audience
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- Earliest in this view
- Jul 20, 2026
Latest issues
My Message to Valley Link: The Time Has Come (opens the original)
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In the course of my career, I figure I’ve written as many CEO resignation letters, company apologies, and corporate policy and program reversal statements as anyone in the industry. They are never easy. Emotions are running high, scrutiny is intense, and lots of influential people are weighing in. Getting across the right message in these moments is both challenging and crucially important.This brings me back to Valley Link. The project is in serious trouble. Company executives know it. I’m cert
FROM INDISPENSABLE TO INDEFENSIBLE (opens the original)
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Thank you for sticking with me these past few weeks as I’ve taken a break from posting. If you’ve read my most recent posts, you know I’ve become entangled in a data center/power line fight that’s impacting much of West Virginia and parts of Maryland and Virginia. It’s a fascinating battle, with national implications. It has also proven to be a test of everything I’ve learned in my decades as a crisis strategist. I think the utility companies are misplaying their hand. See what you think. Losing
Data Centers Have Done The Impossible: They’ve United America (opens the original)
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Hello my friends. It’s been two weeks since my last post, and I feel I owe you an update on the new challenge that has enveloped my life. As you may recall, when we last connected, I told you about the out-of-the-blue notice I received from an entity called “Valley Link Transmission LLC,” advising me of their plans to build a 260 mile, 765 Kilovolt, powerline from Southern West Virginia to Frederick County, Maryland. The preliminary pathway shows the massive powerline sweeping through Jefferson
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