Skip to content
HeyJared

The Future We Already Know

From the mind of Dan McGinn: A look at today's trends that tell you tomorrow's stories.

Newsletter · By Dan Mcginn · Official site

Indexed issues, last 90 days
3
Latest publication
Sep 17, 2026
Audience
Checking…
Earliest in this view
Jul 20, 2026

Latest issues

  1. Issue · Sep 17, 2026

    My Message to Valley Link: The Time Has Come (opens the original)

    Excerpt · Critical tone

    Read excerpt

    In the course of my career, I figure I’ve written as many CEO resignation letters, company apologies, and corporate policy and program reversal statements as anyone in the industry. They are never easy. Emotions are running high, scrutiny is intense, and lots of influential people are weighing in. Getting across the right message in these moments is both challenging and crucially important.This brings me back to Valley Link. The project is in serious trouble. Company executives know it. I’m cert

  2. Issue · Aug 27, 2026

    FROM INDISPENSABLE TO INDEFENSIBLE (opens the original)

    Excerpt

    Read excerpt

    Thank you for sticking with me these past few weeks as I’ve taken a break from posting. If you’ve read my most recent posts, you know I’ve become entangled in a data center/power line fight that’s impacting much of West Virginia and parts of Maryland and Virginia. It’s a fascinating battle, with national implications. It has also proven to be a test of everything I’ve learned in my decades as a crisis strategist. I think the utility companies are misplaying their hand. See what you think. Losing

  3. Issue · Jul 20, 2026

    Data Centers Have Done The Impossible: They’ve United America (opens the original)

    Excerpt

    Read excerpt

    Hello my friends. It’s been two weeks since my last post, and I feel I owe you an update on the new challenge that has enveloped my life. As you may recall, when we last connected, I told you about the out-of-the-blue notice I received from an entity called “Valley Link Transmission LLC,” advising me of their plans to build a 260 mile, 765 Kilovolt, powerline from Southern West Virginia to Frederick County, Maryland. The preliminary pathway shows the massive powerline sweeping through Jefferson

Publishing over time

Last 90 days. Choose a month to open its work.

Recurring subjects

Named in the text we hold. One piece can cover several.

Audience

No verified audience measurement yet.

About this data

Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.

Identity or attribution wrong? Suggest a correction.

See coverage about The Future We Already Know