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The Future Normal

Understand what's next. Dissecting today's innovations in order to uncover tomorrow's opportunities.

Newsletter · By Henry Coutinho-Mason · Official site

Indexed issues, last 90 days
3
Latest publication
Sep 20, 2026
Audience
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Earliest in this view
Sep 2, 2026

Latest issues

  1. Issue · Sep 20, 2026

    Aleagarchy, kismatch, schlockjoy. (opens the original)

    Excerpt · Positive tone

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    As an author you’re meant to be like a parent and avoid having favourites. But this week’s special Sunday edition features three of my favourite Future Words, illustrated with recent news stories that show how we’re already living these words. We just hadn’t named them. Until now. This week we’re diving deep into Gen Z, exploring how a Kurdish-New Zealand rapper’s success shows us how the modern economy really works; what college dating tells us about the future of relationships; and why people

  2. Issue · Sep 9, 2026

    Effortlux, mnemophobia, datachondria. (opens the original)

    Excerpt · Positive tone

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    Thinking about the future is often seen as hard. It feels time consuming. Futurists love long reports and deep thought pieces. Readers, not so much. But what if you could boil down a big idea about the future to a single word?That’s my aim here – to introduce you to three Future Words (mine & Rohit’s new book), each one illustrated with recent news stories that show how we’re already living these words. We just hadn’t named them. Until now. This week… the stop mot

  3. Issue · Sep 2, 2026

    Glitchenfreude, wearaceutical, ladderdodging. (opens the original)

    Excerpt

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    The longer you go without talking to someone, the harder it is to start again. Which is my way of saying that I’ve agonised over how to open this mail for way too long. Claude and ChatGPT weren’t especially helpful – I’m not sure an AI can internalise the sense of awkwardness of sending an email to 15,832 people who haven’t heard from you in 7 months :/ But here we are – and the reason I’m able to get over the fear of pressing ‘Send’ is because of why I’m resurfacing in your inbox:<a class="imag

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