The Future In-Store
Interviews with industry leaders about the future of in-store retail media. What's it like to shop when screens are everywhere?
- Indexed episodes, last 90 days
- 2
- Latest publication
- Sep 15, 2026
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- Earliest in this view
- Aug 4, 2026
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In-Store Media Works When Three Things Are True: Horizon Commerce's Jason Colon (opens the original)
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"Commerce and retail media is becoming the underlying fabric of the entire media ecosystem,” says Jason Colon, Executive Vice President, Commerce Media at Horizon Commerce. “These are data signals that can power any experience, any impression across any media format." Jason joins host James Kotecki to explain the three conditions his team requires before recommending an in-store activation: a meaningful consumer moment, the operational logistics to support it, and credible measurement. https://
Fewer Humans, More Humanity: Havas CX's Arthur Fullerton on the Future of In-Store Experience (opens the original)
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"Attention is not the same as value. I think oftentimes retail media optimizes for exposure and attention. CX optimizes for usefulness." That's Arthur Fullerton, Global Chief Technology Officer at Havas CX. Arthur joins host James Kotecki to explore in-store retail media from the customer experience perspective, in a world of fewer human workers in stores. https://theloomaproject.com Great quotes from this episode include: "The opportunity now is to incorporate intelligence and personalization i
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