The Fresh Ideas Show
Mike Knowles and Maura Maxwell host Fruitnet's flagship video podcast, which features exclusive interviews with fresh produce business leaders, expert analysis of market trends, and the latest news shaping the future of fresh fruit and veg.Stay up to date with key…
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- Jul 17, 2026
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- Jul 3, 2026
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Bananas on the brink? Professor James Dale has other ideas… (opens the original)
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Bananas might be the world’s most popular fruit, but disease, climate pressures, and a lack of genetic diversity mean that Cavendish – the variety most people buy in the shops – faces a serious threat to its future survival. In this episode of The Fresh Ideas Show , Mike Knowles speaks with Professor James Dale, one of the world’s leading banana researchers. He led the recent development of the world’s first genetically modified banana approved for commercial production, and is the author of a n
Kiwi brand Zespri's 'big moment' in the US and Canada (opens the original)
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New Zealand kiwifruit brand Zespri is all set for major growth in North America, as it uses an array of marketing activities to push its SunGold and Ruby Red varieties to buyers and consumers. As the company’s regional sales director Chris Wilson explains in this latest episode of The Fresh Ideas Show, the group has now extended its commercial efforts from initial trials on the US West Coast to the country’s East Coast as well as Canada. Having made a stack of fresh connections with influencers
Exporter to importer: How Cherry Passion secured its own survival (opens the original)
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Faced with changing consumer demand, fiercer competition, and the effects of a warming climate, Italian company Cherry Passion had no choice but to rethink its business model. In just a few years, it has transformed its fresh fruit and veg export business and become a leading importer of Belgian and Dutch produce. In this exclusive interview, the group’s founder and director Stefano Pezzo explains how it coped with a major loss of production and diversified to survive. This episode is brought to
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