HeyJaredThe Forecast
Welcome to The Forecast by Bambuser! A video-podcast on technology, innovation and the future of commerce.We bring you exclusive interviews with the world’s top minds in retail, tech and advertising, and break down their success strategies for you to implement in your…
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- Aug 20, 2026
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The Forecast EP14: Building a Community-Driven Brand Through Customer Videos (opens the original)
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In this episode of The Forecast, Nanny Olsson (Product Manager, Bambuser) sits down with Fabio Cancemi, Head of Digital at Never Fully Dressed — the female-founded, size-inclusive fashion brand built around a famously loyal community. They dig into how NFD moved video from "nice-to-have content" to a core part of the buying journey, why their raw, filmed-on-a-phone live shows outperform polished production, and how user-generated content is helping stop shoppers from abandoning ship for TikTok o
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