HeyJaredThe Food Stack
A weekly deep dive on the brands, deals, and technologies shaping the future of food. Written by Vincent Kuiper of Gota Ventures, for investors and founders
- Indexed issues, last 90 days
- 8
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest issues
Why Sazerac paid £300 million for Au Vodka, the ready-to-drink vodka in gold cans (opens the original)
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Welcome to The Food Stack! Most of you are founders building in food, investors looking at the space, or operators somewhere in the middle. Each week I pull apart one brand, deal or category to understand what actually made it work. Together we are a community of 1,800+ Food Stackers across 68 countries.Written by Vincent Kuiper, founder of Gota Ventures, an international angel syndicate investing in seed-stage European FoodTech and consumer brands. Gota invested in 10 Food & Consumer startups s
$70M ARR, 14 people, 500 affiliates: how Reformed built its creator engine (opens the original)
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Welcome to The Food Stack! Most of you are founders building in food, investors looking at the space, or operators somewhere in the middle. Each week I pull apart one brand, deal or category to understand what actually made it work. Together we are a community of 1,600+ Food Stackers across 68 countries.Written by Vincent Kuiper, founder of Gota Ventures, an international angel syndicate investing in seed-stage European FoodTech and consumer brands. Gota invested in 4 FoodTech startups and 5 con
$100 million in 18 months on one product: inside the Mars Men subscription engine (opens the original)
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Welcome to The Food Stack! Most of you are founders building in food, investors looking at the space, or operators somewhere in the middle. Each week I take apart one brand, deal or category and work out the operational playbook underneath it: the offer, the channel sequencing, the unit economics, the specific decision a founder made in month six that changed everything after it. Together we are a community of 1,600+ Food Stackers across 68 countries.Written by Vincent Kuiper, founder of Gota Ve
Invite your friends to The Food Stack, and earn rewards (opens the original)
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Thank you for reading The Food Stack. We just passed 1,500 subscribers, spread across 68 countries, and this is only the beginning.What I am building here is a community around food and CPG that actually adds value: founders, investors, and operators who want to understand how these businesses really work, rather than read another trend roundup.The referral programme is how you help me build it.How it worksShare The Food Stack using the link below, or the Share button on any post. You get credit
The $850M granola exit: how Purely Elizabeth won the most copyable category in food (opens the original)
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Welcome to The Food Stack! Most of you are founders building in food, investors looking at the space, or operators somewhere in the middle. Each week I pull apart one brand, deal or category to understand what actually made it work. Together we are a community of 1,400+ Food Stackers across 68 countries.Written by Vincent Kuiper, founder of Gota Ventures, an international angel syndicate investing in seed-stage European FoodTech and consumer brands. Gota invested in 9 startups in the last 12 mon
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