HeyJaredThe Flower Scout
A floral designer, freelance florist and unapologetic flower obsessive, with writing featured in Flowers Magazine Australia and Blumenhaus Journal, scouting flowers worldwide and sharing simple ‘How-to’s’ and floristry BTS each week.
- Indexed issues, last 90 days
- 13
- Latest publication
- Sep 30, 2026
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- Earliest in this view
- Jul 8, 2026
Latest issues
No Flowers in Iceland in Winter? Look Again. (opens the original)
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Today, for free on the Flowerlogue…The G and I are currently planning a return trip to Iceland, and one of the most unexpected - and interesting places we visited on our last trip wasn’t a waterfall, glacier or volcano.It was a tomato farm.We travelled to Iceland in November two years ago, the same time of year we’ll be returning this year. So we know what awaits us: very short daylight hours, cold temperatures, snow on the mountains, icy roads - and, unfortunately, not a flower in sight.But tha
Visual Essay #6 - A Belated Winter Edit (opens the original)
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Today, for free on the Flowerlogue…I know our Southern Hemisphere winter has already passed, but I’ve been a little busy - and I didn’t want spring (just yet) to completely take over without giving winter its own moment.And despite winter being a quieter season for florists, it has brought a few new and exciting writing opportunities for me. When I put together these seasonal visual edits, I’m always surprised by just how much flowers have come to dominate my life. But I’m not complaining - I kn
Meet Bryce Heyworth: The Creative Mind Behind September Studio (opens the original)
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Today on the Flowerlogue, I’m sharing a paid article - I think it’s definitely worth a read and the images are a plus. And if this one isn’t for you, next week’s article will be free to all subscribers. But please read on, I’m sure there’s something to tempt you. This article is relatively short, but full of Bryce’s amazing floral arrangements. Best to read in the Substack App.There are moments in floristry when you find yourself a little starstruck. For me, crossing paths with <strong
How to Reduce Single Use Plastic in a Floral Studio (opens the original)
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Today on the Flowerlogue…In July, I had an article published on the Australian florist online platform titled “A Global Movement with Local Roots: Rethinking Plastic in Floristry”. It was my first paid online article, and I was chuffed. After two and a half years of writing and learning through another magazine, it felt like an important milestone in my writing journey. I’m very grateful for the experience I have gained and continue to gain during those years, which has given me the confidence a
How Native Wildflowers make Great Installations (opens the original)
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Today for free on the Flowerlogue… 3 weeks ago I attended the 2-day Katie Marx Wildflower Workshop on the Sunshine Coast where 22 students learned some interesting tips of the trade, floristry skills and mechanics. You can read about Days 1 and 2 in my latest articles Part 1 and Part 2.In this article I wanted to concentrate more on the installations that Katie shared with us and more importantly, the mechanics that
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