HeyJaredThe Fitness Business Podcast
Welcome to the 1 Fitness Business Podcast, the ultimate resource for fitness business owners, managers, and team members. Our weekly show features international experts covering leadership, sales, marketing, retention, personal growth, and more.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 17, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
Stop Trying to Be Better: How Great Fitness Brands Stand Out with Luke Carlson (S7 E1) (opens the original)
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What separates a fitness brand that grows from one that gets lost in the crowd? For Luke Carlson, Founder and CEO of Discover Strength, the answer isn't being better than your competitors. It's being different enough that your customers immediately understand why you exist. Luke returns to the Fitness Business Podcast to share the marketing and leadership principles behind Discover Strength's growth to 42 locations across 15 US states, including why fitness businesses need to become known for so
The $27 Billion Gym Opportunity Hiding in Plain Sight with Melissa Rodriguez (S6 E6) (opens the original)
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What if your next wave of growth isn't coming from new leads, but from people who already know and trust your brand? In the final episode of Season 6, Justin Tamsett sits down with researcher Melissa Rodriguez to unpack two major industry reports: The Fitness Membership Divide and The Exercise Ecosystem. Together, they explore why former members represent a $27 billion opportunity, why nearly half plan to return to a gym, and how today's consumers are blending gym, studio, home, and digital fitn
What 10,000 Fitness Consumers Want From Your Gym: Les Mills Reports on Strength Training Confidence Gaps, Onboarding Importance, and Gym Culture & "Vibe" (S6 E5) (opens the original)
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Strength training has never been more popular, yet millions of people still feel unsure about where to begin. In this episode of the Fitness Business Podcast, JT sits down with Ryan Hogan to unpack the findings from the latest Les Mills Global Fitness Report. Drawing on feedback from 10,000 fitness consumers worldwide, Ryan shares what gym owners need to know about the growing strength training confidence gap, the importance of onboarding, the role of club culture and "vibe," and why human conne
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