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The Fitcarma Podcast

The Fitcarma Podcast: For fitness professionals who know their work is bigger than workouts.What you put into the world matters.How you run your business. How you show up in class.

Podcast · By Barry & Shay Kostabi: Brand Strategist + Experience Designer · English · Official site

Indexed episodes, last 90 days
4
Latest publication
Sep 4, 2026
Audience
Checking…
Earliest in this view
Jul 9, 2026

Latest episodes

  1. Episode · Sep 4, 2026

    FCM231: What Survives Every Era of Fitness (With Lacey Stone) (opens the original)

    Episode notes · Neutral tone

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    There is always something fitness businesses are being told they need to do next. A new modality. A new piece of technology. A new way to personalize the workout. A new platform. A new consumer trend. And usually, somewhere in the conversation, there's an underlying warning: keep up or get left behind. If you own a studio or have built a career in this industry, it can make you wonder how the hell you're supposed to build something that lasts when the definition of what people want seems to keep

  2. Episode · Aug 28, 2026

    FCM230: How to Make Your Fitness Classes Impossible to Replace: The Two Moment Rule (opens the original)

    Episode notes · Positive tone

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    How do you create fitness classes that members actively choose, talk about, and have a hard time replacing? For boutique fitness studio owners, stronger member retention and loyalty often start with something most studios leave largely to chance: how people actually experience and remember a class. In this episode, Fitcarma Experience Designer Shay Kostabi introduces The Two Moment Rule , our framework for intentionally shaping the two moments that can carry disproportionate weight in how member

  3. Episode · Jul 30, 2026

    FCM229: The Fitness Industry's Biggest Blind Spot: People (With Jessica H. Maurer) (opens the original)

    Episode notes · Positive tone

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    The fitness industry has never known more about programming, performance, and optimization. So why are so many people still unconvinced that fitness is for them? In this episode, Barry and Shay sit down with 2026 IDEA Fitness Leader of the Year Jessica H. Maurer to examine what our industry keeps missing: the human being in front of us. Together, they unpack why shame may grab attention but fails to create lasting motivation, why enjoyment and challenge are not opposites, and how our obsession w

  4. Episode · Jul 9, 2026

    FCM228: How To Create Fitness Classes People MUST Come Back For (opens the original)

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    Why do people stop coming to your fitness studio? It's easy to blame motivation, discipline, busy schedules, streaming workouts, or short attention spans. But what if the real problem is something deeper? In this episode, Shay Kostabi of Fitcarma explores a belief-shifting idea for fitness studio owners, boutique fitness leaders, and group fitness entrepreneurs: People don't come back because they should . They come back because of how the experience made them feel. If you want to create a fitne

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